Product Marketing Lead, Insurance

Location: New York (Grand Central), NY (In-office 4x per week) About Us Kizen is a leading AI platform for the future of work, redefining how people and AI seamlessly move and improve as one. Founded on the principle that technology should make work more meaningful, Kizen creates AI systems (AKA assistants) that learn, adapt, and improve over time, just like the people who use them. Today, Kizen powers millions of mission-critical experiences for leading organizations in highly regulated industries like insurance, healthcare, and financial services. Some of the ways we support these teams include: helping insurance agents manage contracting and commissions, enabling healthcare providers to deliver proactive patient care, and empowering financial institutions to classify documents and extract data automatically. We’re solving operational problems and helping the world’s most complex organizations give their teams the tools they need to do more, grow faster and live better. And this is just the beginning! Kizen is where enterprises get AI that works on day one and is flexible enough to shape it to their own organizations. Our AI-first platform is easy to adopt, scale, and trust making it a destination for developers to build new applications and business teams to customize AI assistants, all in one place. Join us in transforming how industries work, one person, one workflow, one AI assistant at a time! About the Role Kizen is scaling fast in some of the hardest industries to crack. We're hiring a Product Marketing Lead, Insurance, with a track record of scaling technical B2B solutions, to position and commercialize our insurance platform in a competitive market. Reporting to our VP of Product and Content Marketing, you'll play a leading role in how we win this space. This role is critical to Kizen's growth. Here's how you'll influence the team: You'll be the bridge between our tech team and our audience , making sure every product, feature, and capability gets its moment, and that customers understand why it matters to them. You’ll be the storyteller of our team, delivering a compelling rationale turning our customers into believers on why our technical capabilities are urgent + needed. You’ll represent the voice of our customers internally and externally , translating their pain points, needs, and motivations into our commercialization approach and broader insurance strategy. You’ll bring an entrepreneurial spirit , searching for ways to improve through differentiated approaches, smarter commercializations and/or new ideas. Your holistic understanding and ownership of the space will be a guiding force for the team. This position requires a balance of strategic thinking, creative execution, and analytical rigor to deliver results. You’ll join a high-performing team on a mission to win the enterprise AI technology space. It is a fast-paced and energetic environment you’ll learn, grow and contribute to. Key Responsibilities Strategy : Own the commercialization strategy that positions our insurance solution as the premier enterprise AI platform across the insurance distribution chain. Messaging & Positioning: Lead the messaging and positioning that translates complex technical capabilities into clear, compelling value for each persona we serve. Storytelling & Enablement: Build the narratives, sales support, and proof points that bring our story to life, arming the team to showcase the power of our solutions and our expertise. Cross-functional partnership: Partner with engineering, solutions, sales, and marketing to align on approach, with voice of customer as the connective tissue that keeps the team pointed in the right direction. Performance & optimization: Use data and analytics to measure how commercialization activity is performing, with optimizations to sharpen the approach. Market intelligence: Conduct market research and competitive analysis to surface emerging trends and opportunities in insurance technology and with our…