Product Manager (CX Commerce)

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Product Manager wanted to join our Product team at WPP Enterprise Solutions The opportunity Permanent London/Hybrid As a Product Manager at VML/WPP ES, you will sit at the absolute heart of our digital operations for one of our largest automotive clients. You are the person who ensures the team is delivering the right thing, for the right people, at the right time. You will bridge the gap between complex business strategy, customer missions and hands-on digital delivery, translating ambitious automotive objectives into high-performing, user-centric digital products. Working in a highly collaborative, matrixed environment, you will act as the "glue" connecting WPP's agency teams, client's in-house specialists, and key third-party partners to drive measurable performance optimisation. What you’ll be doing End-to-End Product Lifecycle & Delivery: Discovery to Go-to-Market: Lead digital initiatives end-to-end—from initial discovery and hypothesis validation through design, engineering, QA, and deployment, to final market launch. Requirements Definition: Translate complex market, user, business needs and stakeholder views into highly detailed product requirements, epics, user stories, acceptance criteria, and briefs. Prioritisation & Backlog Management: WSJF Prioritisation: Contribute to fortnightly collaborative prioritisation sessions. Roadmap Stewardship: Contribute to a transparent, ranked backlog to guide contributing teams away from chaotic multiple priorities toward a highly structured, quarterly planning horizon. Cross-Functional Collaboration & Stakeholder Management: The "Glue" of the Operation: Act as the primary link across a complex stakeholder map UX, UI & Content Collaboration: Partner closely with creative and design squads to define problems, user outcomes, and design standards, ensuring all decisions align with both product vision and Client's strict brand guidelines. Data Performance, CRO & SEO: Evidence-Based Decisions: Commission market research, competitor analysis, and customer interviews to discover unmet user needs. Continuous Optimisation: Proactively monitor product performance, analyse key performance metrics, and gather feedback to drive continuous CRO (Conversion Rate Optimization) and performance iterations. SEO/AIO/GEO Integration: Ensure SEO is deeply embedded in early planning, requirements, and prioritisation rather than treated as an afterthought. What we want from you Exeperience working within Product Management Strong background managing consumer-facing digital products, ideally wi…