Product Management Director, Instruments

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting. Learn about the [Danaher Business System](https://www.danaher.com/how-we-work/danaher-business-system) which makes everything possible. The **Product Management Director, Instruments** is responsible for driving the strategy and execution of Cepheid’s instrument platform portfolio, including installed base growth, platform lifecycle management, and hardware performance optimization. This role partners closely across assay, software, and commercial teams to enable overall system growth and deliver integrated customer solutions. This position reports to the Sr. Director of Product Management, Systems & Software and is part of the Global Product Management Organization located in Sunnyvale, CA and will be an **On-site role**. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions. **In this role, you will have the opportunity to:** - **Set future vision for the instrument portfolio strategy** including platform roadmap, installed base expansion, and lifecycle management (launch, upgrades, end-of-life), and lead business reviews for revenue, margin, placements/utilization, and product performance. - **Lead cross-functional execution of instrument strategy** by partnering with R&D, operations, service, assay/product teams, and commercial functions to deliver high-performing hardware solutions aligned with overall system objectives. - **Drive instrument launch excellence and go-to-market strategy**, including defining value proposition, positioning, capital equipment pricing, and placement strategy across global markets. - **Identify growth opportunities for the instrument portfolio** by analyzing market dynamics, competitive platforms, and customer workflow needs to inform platform development and expansion priorities. - **Own the Instrument Franchise strategy**, driving initiatives to expand installed base, improve platform utilization and reliability, and contribute to system-level differentiation through evidence-based competitive positioning. **The essential requirements of the job include:** - Bachelor’s degree with 12+ years of related work experience OR Master’s degree in field with 8+ years of related work experience - 4+ years experience in Global Product Management or Global Product Marketing - Demonstrated experience leading global product launches and working in cross-functional groups globally **Travel Requirements:** - Role requires frequent travel of up to 30% and may include some international travel. **It would be a plus if you also possess previous experience in:** - Knowledge of the molecular diagnostic industry, including instrument platforms, capital equipment business models, and competitive system landscapes, is highly desired. - Communicates effectively and is a strong team player/collaborator with various internal constituents, customers, and other stakeholders Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check ou…