Product Lead

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You’ll Be Working With At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As Product Lead at PMG, you will lead innovative solutions for our proprietary operating system, Alli. In this role, you will be responsible for product management within our Alli Platform, delivering solutions that use data to empower marketers to make better, faster, data-informed decisions. Working closely with the Product, Engineering, and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for your assigned product area. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success. We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients. If you’re passionate about building data-driven products that solve complex marketing challenges, this is your opportunity to lead innovation in the digital marketing space. What You’ll Be Doing Own the roadmap for a product area inside the Alli platform Use a data driven approach to identify product opportunities and deliver solutions that improve user outcomes Understand how product, engineering, and media teams work together to drive marketing objectives Identify and develop new product opportunities using AI and data science based models Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships Work with executives to align product vision and strategy Responsible for product planning and execution throughout the product life cycle Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time Coordinate delivery of product releases with the Engineering and Media teams Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately Work cross-departmentally to scope costs, time, and capacity for requests Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features Ideate and brainstorm solutions Conduct testing to improve software quality Provide content for product line and marketing communications What You Will Bring Bachelor’s Degree or equivalent work experience 4+ years of related work experience in an advertising agency and/or in a product focused role within a technology based organization 4+ years of experience working with customer data, martech data sets, and/or digital advertis…