Product Growth & Lifecycle Marketing Lead

**About Vantaca** Powered by AI, Vantaca's vision is big! We are the leading AI-native community management performance platform that enables owners and operators, community management teams, boards and associations to work smarter, faster, and with unprecedented insight. More than just accounting and management software, Vantaca is intelligent business operating software that leverages artificial intelligence to automate routine work, surface actionable insights, and help our customers increase revenue, efficiency, flexibility, and control. Built on modern cloud architecture with a single-platform design, Vantaca combines comprehensive functionality that adapts to 100% of business processes with AI-powered automation that learns and improves over time. Our proactive AI capabilities don't just report on what happened; they predict what's coming and recommend what to do next. From intelligent document processing and predictive analytics to automated workflows and conversational interfaces, we're transforming how community management companies operate. With seamless integrations across the software and banking ecosystem, we're building the intelligent hub for community management where AI doesn't just assist, it anticipates. Vantaca is focused exclusively on community management and is the trusted technology leader defining the AI-powered future of the community association management industry. We're building something fundamentally different, and our customers are experiencing the competitive advantage that comes from working with truly intelligent software. Vantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful company—we're building the category-defining platform that will transform how an entire industry operates. **Overview** Product Growth & Lifecycle Marketing Lead owns the motion that turns residents and community managers into deeply engaged, expanding users. This is not a demand gen role. It is not a traditional product marketing role. It sits at the intersection of consumer growth instincts, lifecycle marketing rigor, and product experimentation, and it requires someone who has built this kind of motion before at a company where consumer adoption and engagement are the product. You will drive residents to get value by engaging with their community through the use of Vantaca. You will use behavioral data to understand how people actually interact with their community — not just how they use software — and you will design the experiences, experiments, and lifecycle programs that make those interactions more meaningful, more frequent, and more valuable. Your north star is not pipeline. It is product adoption and expansion, resident activation and sentiment, community engagement rates and depth of interactions. Along with: how deep community managers are in the platform; how often Ai agents are being used; how quickly new features move from launch to habit. These are the metrics that define success here. **Responsibilities** - **Own resident and user lifecycle — end to end.** Build the communication architecture that moves residents and community managers from first login to power user. Onboarding sequences, behavioral triggers, in-app messaging, re-engagement flows — every touchpoint personalized, data-driven, and tied to a specific behavior outcome. You are not sending emails. You are designing the experience. - **Drive product adoption for Resident Experience and agentic Ai.** These are the two highest-priority growth surfaces in the company. Define the PLG frameworks, identify friction points, and build the in-product and out-of-product motions that drive consumption and turn feature launches into behavioral habits — not just announcements. For agentic Ai, the primary metric of success is consumption: how much is being used, how deeply, and how often. - **Use behavior data to design behavior change.** Live in the p…