Product Engineer, AI - Native

## About Felix Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and well-being. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more. ## Description Felix is looking for a Product Engineer who can build excellent software, think deeply about product, and care about UX. This is not a “take tickets and write code” role. You will own problems end to end: understand the user, shape the outcome, make the technical calls, and ship work you are proud of. AI should already be a default part of how you work. We want someone who uses AI to move faster, prototype sooner, raise the quality bar, and make better product and engineering decisions. ## ## What you’ll do - Own problems from ambiguity through launch. - Turn vague problems into clear product and technical decisions. - Collaborate closely with product, design, engineering, clinical, pharmacy, and operations teams. - Build across frontend, backend, data, AI integrations, and infrastructure as needed. - Work with Vue, PHP/Laravel, Python and supporting systems. - Build AI-powered product experiences that are useful, reliable, fast, and obvious to use. - Sweat the details: UX, copy, latency, edge cases, empty states, accessibility, privacy, and failure modes. - Improve reliability through testing, observability, monitoring, and thoughtful system design. - Mentor engineers and help raise the quality of product and technical execution. - Own what you ship. ## Requirements - Ideally 5+ years of practical full-stack engineering experience operating at a Senior or equivalent technical level. - Strong full-stack experience across frontend, backend, and data-oriented systems. - Track record of shipping meaningful product features end to end. - Strong product judgment and comfort making decisions under ambiguity. - Strong communication around technical tradeoffs, scope, product decisions, and risk. - Good judgment around reliability, testing, observability, performance, accessibility, privacy, and maintainability. - Comfort using AI tools as part of your day-to-day engineering workflow. ## **You might be a good fit if you:** - Have built AI-powered user experiences, AI-assisted workflows, internal AI tools, or AI-enabled operational systems. - Can show a portfolio, repo, demo, write-up, or shipped product that demonstrates how you think. - Have strong opinions about what makes software feel great, and you can defend them. - Have taken a vague problem and turned it into a clear, shipped outcome. - Notice product friction, unclear copy, slow flows, broken edge cases, and unnecessary complexity without being asked. ## What this role is not - This is not prompt engineering. - This is not a narrow frontend or backend role. - This is not for someone who waits for perfect specs. - This is not for someone who ships whatever an AI tool gives them. ## Benefits - Full medical, dental, and vision benefits. - Maternity and paternity policy. - 4 weeks vacation. - Competitive compensation. - Stock option grant. - Remote-first work from anywhere in Canada. - High-impact work at a growing digital healthcare company. - Collaborative, high-performing team culture. ## Seniority This role is designed for engineers who can operate with a high degree of ownership, judgment, and independence. In practice, that usually means senior-level experience, but we care more about demonstrated impact than title or years of experience. We are also open to exceptional intermediate candidates who have strong agency, product judgment, and a track record of shipping meaningful work independently. We enc…