Product and Design Lead

*Canopie is a business unit of Aeroflow Health* **About Aeroflow Health** Aeroflow Health is a national leader in home medical equipment and clinical services. We combine technology, operational excellence, and compassionate expertise to deliver essential products and care directly to patients' homes. Recognized as one of the fastest-growing healthcare companies in the U.S., an Inc. 5000 honoree, and a certified Great Place to Work®, Aeroflow continues to seek ways to be one of the nation’s top employers. We are equally passionate about taking care of our employees—empowering talented professionals to make a meaningful impact every day. **The Opportunity** Within Aeroflow, the Canopie team is a specialized business unit focused on maternal and perinatal health. We are a small, cross-functional team, spanning clinical operations, engineering, marketing, and strategy, building a digital health platform that supports expecting and new mothers through evidence-based mental and physical health programs. Our members are navigating one of the most emotionally complex chapters of their lives. The product we build must meet them with warmth, clarity, and clinical credibility across mobile and web, in partnership with health plans, providers, and government programs. Our customers are the health plans, government agencies, and systems that contract with us; our end users are the mothers we serve. We’re a mission-driven team that moves fast, operates with a lot of ownership, and genuinely cares about the work. This role is an opportunity to do design that matters. **Your Primary Responsibilities** We are currently seeking a Product and Design Lead who will own Canopie’s patient and member-facing product end-to-end - the roadmap, prioritization calls and the experience - across the member-facing app, clinical delivery tools, and partner-facing reporting interfaces. This is a hands-on ownership role for someone who sets the agenda, has strong judgment about what matters most across competing programs, and has the craft to execute the experience, not just direct it. Day to day, you can expect to: - Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions. - Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume. - Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned. - Hold the line on ethical engagement: lift activation and retention through trust and a genuinely better experience. This population is vulnerable and the experience has to earn its engagement. - Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite. - Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions. - Set and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website). - Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes. - Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA. - Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement. - Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria. - Write and maintain user stories, en…