Principal Product Marketing Manager – Continuous Delivery

Harness is the AI Software Delivery Platform company, led by technologist and entrepreneur Jyoti Bansal (founder of AppDynamics, acquired by Cisco for $3.7B). Harness has raised approximately $570M in funding and is valued at $5.5B, backed by leading investors including Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, Citi Ventures, and more. As AI accelerates code creation, the real bottleneck has shifted to everything after the code – testing, deployments, application security, reliability, compliance, and cost optimization. Harness brings AI and automation to this “outer loop,” helping teams ship software faster while maintaining security and governance throughout the entire software delivery lifecycle. Powered by Harness AI and the Software Delivery Knowledge Graph, the Harness Platform applies deep context and intelligent automation across the software delivery lifecycle with governance and policy-driven controls embedded throughout the platform. Over the past year, Harness powered over 185M deployments, 82M builds, 18T flag evaluations, 8M security scans, 9.1B optimized tests, 3T protected API calls, and helped manage $2.8B in cloud spend — enabling customers like United Airlines, Morningstar, and Choice Hotels to accelerate releases by up to 75%, reduce cloud costs by up to 60%, and achieve 10x DevOps efficiency. With a global team across 26 offices and 27 countries, Harness is shaping the future of AI software delivery — and we’re looking for exceptional talent to help us move even faster. Position Summary Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a Principal Product Marketing Manager (PMM) , you will own the go-to-market story for Harness Continuous Delivery — our cornerstone product for delivering software through environments and into production quickly, safely, and securely. This is a high-impact role at the intersection of product, sales, and marketing. You’ll shape how the industry thinks about CD in the AI era, and drive our competitive edge against CD specialists like Octopus Deploy and Akuity, as well as DevOps platforms that include CD, like GitHub Actions and GitLab. Whether you are a marketer who has become more technical over time or an engineer who has grown into GTM, this is your chance to define the category and make your mark. Think of this role as the mini-CMO for your module . You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life About the role Strategy & Positioning Own the category positioning for Harness Continuous Delivery and GitOps. Define messaging, value props, and competitive differentiation. Partner with Product to bring customer and market insights directly into roadmap decisions. Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard. Sales & Field Enablement Build playbooks, AI bots, training, and competitive battlecards that help the field win. Support high-stakes opportunities with product and persona expertise. Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting. Identify and write compelling customer success stories that highlight business outcomes. Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution. Content & Evangelism Develop thought-leadership assets, including blogs, briefs, videos, presentations, and campaigns. Represent Harness at webinars, conferences, and in customer-facing conversations. Recruit and prepare customer speakers for summits and events. Insights & Growth Perform funnel analysis to uncover optimization opportunities and drive adoption. Lead win/loss and competitive intelligence to keep Harness sharp against m…