Principal Product Manager

About Northbeam Northbeam is building the world's most advanced marketing intelligence platform, providing top eCommerce brands a unified view of their business data through powerful attribution modeling and customizable dashboards. Our technology helps customers accurately track ad spend, understand the full customer journey, and drive profitable growth. Machine learning has been at the heart of Northbeam since day one: our full suite of measurement, spanning multi-touch attribution, MMM+, and incrementality, is built on it, along with laser-accurate first-party data. Now we're taking that foundation further, using AI to help brands operationalize their data and turn Northbeam insights into automated decisions. We're experiencing rapid growth, have strong product-market fit, and are looking for the right people to help us scale. This is a rare chance to make a meaningful impact at a fast-moving, high-growth company. At Northbeam, you'll join a team of driven, collaborative, and talented individuals who value personal growth and excellence. We'd love for you to be part of our journey. We're a remote-friendly company with physical offices in San Francisco and Los Angeles. About the Role We are a design-led, customer-first organization. Product and Design sit together as one team by intention: we believe the best products come from deeply understanding customer problems and obsessing over the experience of solving them, not from shipping features. If you believe craft, customer empathy, and speed can coexist, you'll feel at home here. We're hiring a Principal Product Manager to own big portions of the company roadmap and lead some of our largest, most complex product experiences from concept to execution. This role will report to our Head of Product, within the Product and Design organization led by our Chief Product & Design Officer, and you'll work closely with both. This is a hands-on , individual contributor role for someone who loves the craft of building product: writing the specs, sitting with customers, working through complex problems with engineering and data science, sweating the details with design, and pushing releases over the line. We move fast, and we're looking for someone who generates momentum rather than waits for it. What You'll Do Own big portions of the company roadmap. Synthesize customer needs, market dynamics, data science capabilities, and company strategy into a clear, prioritized plan for your areas, and be accountable for delivering it. Lead large, complex experiences from concept to execution. Take ambitious product bets from ambiguous idea to shipped, adopted product. You are the driver: framing the problem, aligning the team, making the calls, and unblocking execution daily. Work directly with customers. Spend real time with the brands and agencies who use Northbeam, through calls, onsites, and betas, to understand their measurement problems firsthand and translate that understanding into product decisions. Drive AI into the core of the product. Champion how AI reshapes marketing measurement, from agentic analysis and natural-language insights to model-driven recommendations, and ship AI capabilities that create real customer value, not demos. Partner deeply with Design. We're a design-led org. You'll work shoulder-to-shoulder with design leadership to ensure everything we ship is not just powerful but genuinely great to use. Own product quality for your launches. Define and run the user acceptance testing process for everything you ship. You set the quality bar, decide when something is ready for customers, and make sure the team catches problems before customers do. Run rigorous product development sprints. Scope MVPs, rigorously prioritize stories, define roll-out plans, and test before launch. You run the operating rhythm for the initiatives you lead. Equip our go-to-market teams for your launches. Own the relationship with Product Marketing, Sales, and Customer Success for the products you…