Principal Product Manager - Business Model Strategy

**Are you motivated by the opportunity to have a big impact?** **The Opportunity** We are seeking a stellar individual for a high-impact role focused on defining monetization strategy within Adobe’s Creativity and Productivity business segment (historically referred to as Digital Media and home to such premier products as Creative Cloud, Acrobat, Photoshop, Illustrator and Firefly). We are a highly visible team responsible for making strategic recommendations that have a significant financial impact. Our team leads development and refinement of Adobe’s monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market. We do this by driving initiatives that optimize new and existing offerings via product innovation, product line determination, business model refinement, and changes to offering and pricing strategy. As such, the right candidate will find this to be a strong foundation for growth and an outstanding opportunity to have a material impact on the business. **What You’ll Do** This particular role will focus on opportunities within the Creative Cloud suite of offers, developing pricing and packaging strategies to address the needs of our teams, SMB, mid-market and enterprise customers. This may involve the following activities: - Define and optimize the monetization strategy for existing and emerging B2B offers within the Creative Cloud portfolio, including developing new revenue models and price metrics, defining portfolio optimization strategies, and recommending enhancements to product roadmaps and configurations. - Collect, synthesize and analyze industry and competitor data. - Develop and conduct qualitative customer research. - Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger. - Perform statistical analysis on empirical data (sales, usage, etc.) - Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin. - Develop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval. **We also ensure smooth execution of our proposals.** - Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing quote-to-cash systems, balancing proposals between ideal monetization potential vs. operationalization - Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals - Set guidelines for direct sales, develop sales plays and training as appropriate. - Complete post-mortems to ensure proposals are successful and/or refine. **What You’ll Need to Succeed** We are looking for an analytical wiz with high initiative, a strategic approach and quantitative talent. - 10+ years of experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization. - Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows. - Strong executive presence and high confidence engaging with senior leadership and above to drive alignment on key initiatives and deliver high-impact business outcomes. - The ability to simplify the complex, quickly define the core problem and frame the solution approach. - Attention to detail balanced by comfort with ambiguity. - Excellent deck-writing, communication, and upward-influencing skills. - Strong EQ and leadership ability. - Intellectual curiosity. - Experience driving consensus in a large matrixed organization. - A background in strategy consulting, product marketing, and/or change-management…