Principal of Marketing Automation

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal of Marketing Automation based in the United States.** This role offers the opportunity to shape the future of marketing operations within a data-driven healthcare technology environment. As a Principal of Marketing Automation, you will serve as the technical and strategic authority for marketing automation initiatives, designing scalable programs that improve customer engagement and business growth. You will lead the evolution of omnichannel campaigns, leveraging AI, automation, and advanced analytics to create smarter, more personalized experiences. Working closely with marketing, sales, revenue operations, and technology teams, you will transform marketing strategies into measurable outcomes. This individual contributor role combines hands-on execution, platform ownership, and strategic influence. The ideal candidate is passionate about innovation, operational excellence, and using emerging technologies to redefine how marketing teams operate. ### Accountabilities: The Principal of Marketing Automation will own the strategy, execution, and continuous improvement of marketing automation programs, ensuring platforms, processes, and campaigns operate efficiently at scale. This role requires deep technical expertise, strong analytical capabilities, and the ability to establish best practices that improve marketing performance. - Design, build, and optimize sophisticated omnichannel marketing campaigns using Marketo and the broader marketing technology ecosystem. - Serve as the senior subject matter expert and administrator for the marketing automation platform, establishing governance, architecture standards, workflows, and operational best practices. - Own and enhance lead lifecycle management, including lead scoring, segmentation, nurturing strategies, and alignment with demand generation, sales, and revenue operations teams. - Apply AI and automation capabilities to accelerate campaign creation, improve audience targeting, enhance personalization, and streamline repetitive marketing processes. - Leverage AI-powered content tools to develop, test, and personalize email campaigns while maintaining brand consistency, quality standards, and compliance requirements. - Mentor junior team members by providing guidance, reviewing campaign strategies, and developing documentation and scalable processes. - Create targeted customer communications by optimizing segmentation, messaging frequency, channel strategies, and dynamic content experiences. - Analyze campaign performance through KPIs, testing frameworks, attribution models, and data insights to continuously improve marketing effectiveness. - Manage marketing automation integrations, including CRM synchronization, data flows, and platform health across connected systems. - Configure and optimize advanced platform capabilities, including custom objects, automation workflows, dynamic campaigns, tracking solutions, and personalization tools. - Maintain database quality, deliverability standards, consent management, segmentation hygiene, and privacy compliance. - Build reporting frameworks that connect marketing activities to pipeline performance, revenue impact, and business outcomes. - Evaluate emerging AI capabilities and marketing technologies, supporting experimentation, adoption, and implementation of innovative solutions. - Support the evaluation and improvement of marketing technology platforms, including vendor assessments, proof-of-concepts, and migration initiatives. - Ensure all marketing operations comply with internal policies, security standards, confidentiality requirements, and applicable healthcare data regulations. ## Requirements: The ideal candidate is a highly experienced marketing automation professional with a strong background in digital marketing operations, platform administration, and AI-driven marketing innovation. Y…