Principal of Marketing Automation

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal of Marketing Automation based in United States.** The Principal of Marketing Automation will lead the design, execution, and continuous optimization of sophisticated omnichannel marketing programs powered by automation and AI. This is a highly technical individual contributor role that combines strategic thinking with hands-on platform expertise to drive scalable, data-driven marketing operations. You will partner closely with marketing, sales, and revenue operations teams to deliver personalized customer experiences while improving campaign performance and operational efficiency. The role offers the opportunity to shape marketing automation standards, champion AI-driven innovation, and elevate platform governance across a growing marketing technology ecosystem. If you thrive at the intersection of technology, analytics, and customer engagement, this position offers an exciting opportunity to make a lasting impact. ### Accountabilities: The Principal of Marketing Automation will serve as the technical authority for marketing automation, leading platform strategy, governance, and campaign execution while advancing AI-enabled marketing capabilities. Responsibilities include: - Architect and execute sophisticated cross-channel marketing campaigns using Marketo and an integrated marketing technology stack. - Own the administration, governance, and scalability of the marketing automation platform, including naming conventions, folder structures, documentation, and operational standards. - Design, implement, and optimize lead lifecycle management, lead scoring models, nurturing programs, and customer journey automation. - Introduce AI and agentic automation into campaign execution, audience segmentation, workflow automation, personalization, and operational processes. - Develop and optimize email marketing programs using dynamic content, behavioral segmentation, personalization, and testing strategies. - Manage CRM integrations, data synchronization, platform connectivity, and marketing technology integrations to ensure reliable campaign execution. - Maintain database health, email deliverability, data governance, consent management, and privacy compliance. - Build reporting frameworks, attribution models, dashboards, and KPI analysis to measure marketing impact on pipeline and revenue. - Evaluate emerging marketing technologies and AI capabilities, leading proof-of-concept initiatives and platform enhancements. - Mentor junior team members, establish best practices, and promote operational excellence across the marketing organization. ## Requirements: The ideal candidate is an experienced marketing automation professional with deep platform expertise, strong analytical skills, and a passion for AI-driven marketing innovation. Qualifications include: - 8+ years of experience in digital marketing, marketing operations, or marketing automation with ownership of large-scale cross-channel campaigns. - Extensive hands-on experience with Marketo or a comparable enterprise marketing automation platform, including administration, governance, and optimization. - Demonstrated experience leveraging AI technologies, automation tools, large language models, or agentic workflows to improve marketing performance and operational efficiency. - Strong expertise in lead lifecycle management, audience segmentation, lead scoring, email marketing, campaign automation, and customer journey orchestration. - Experience managing CRM integrations, preferably with Salesforce, ensuring seamless synchronization and data integrity. - Advanced knowledge of Marketo capabilities, including LaunchPoint integrations, Smart Campaigns, Flow Actions, Munchkin tracking, Custom Objects, dynamic content, and scripting tokens. - Strong analytical skills with experience designing A/B and multivariate testing strategies, interpreting ca…