Principal Marketing Attribution Analyst

| **About Lume and Mando** Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day. Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. | | --- | #### **Here's what you'll do** - Serve as a strategic thought partner to Marketing, Finance, and Executive Leadership, helping shape business decisions - Own the analytical inputs, methodologies, and decision frameworks that inform high-impact cross-functional processes including marketing budget allocation, demand planning, and financial forecasting. - Lead the interpretation of Marketing Mix Models (MMM), incrementality studies, and other attribution methodologies to develop a holistic view of marketing performance. - Advise leaders on the strengths, limitations, and appropriate application of different marketing measurement approaches, ensuring decisions account for uncertainty rather than false precision. - Translate complex and imperfect data into clear, compelling narratives that drive alignment and action across technical and non-technical stakeholders. - Partner closely with Marketing, Finance, and Analytics teams to evaluate investment opportunities, identify growth drivers, and recommend where incremental marketing dollars should be deployed. - Develop hypotheses, pressure-test assumptions, and proactively identify opportunities and risks - Build lightweight analytical models, scenarios, and "napkin math" to rapidly evaluate business decisions and communicate tradeoffs. - Champion measurement best practices while balancing analytical rigor with the realities of making timely business decisions. - Become a trusted advisor across the organization on marketing measurement, attribution, forecasting, and marketing performance. #### **Background & Experience** - Significant experience in marketing analytics, marketing attribution, growth analytics, or marketing strategy. - Deep expertise with Marketing Mix Modeling (MMM), incrementality, and modern marketing attribution methodologies. - Strong understanding of the tradeoffs, assumptions, and limitations of various attribution approaches, and the judgment to know when each should (or should not) be used. - Strong business acumen and familiarity with the metrics that drive executive decision-making, including: - Marketing KPIs (ROAS, ROI, CPM, CPC, CPA, incrementality, etc.) - Financial KPIs (gross revenue, net revenue, gross margin, contribution margin, EBITDA, profitability) - Business KPIs (LTV, CAC, LTV:CAC, AOV, retention, payback period, customer economic…