Principal Consultant (Commerce & Digital)

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Principal Consultant needed to join our Consultancy team at VML Enterprise Solutions. We are seeking a visionary and distinguished Principal Consultant to influence and drive transformation at the highest levels of our consultancy. This pivotal role offers a unique opportunity to act as a trusted advisor to C-suite global business leaders, shaping the future of our consultancy solutions on a global scale. As a senior figure within our organization, you will mentor and lead our clients and internal teams toward unparalleled success. Your profound industry expertise and collaborative leadership will be crucial in delivering impactful business outcomes, while your dedication to a people-first ethos will cultivate a culture of empowerment, growth, and continuous improvement across our Consultancy team and the entire Business Services department. Other core elements of this role will be: • Orchestrating teams with diverse, cross-functional skill sets to collaboratively generate strategic, high-quality solutions to complex client challenges. • Demonstrating a relentless passion for deciphering and resolving intricate client problems within the dynamic and evolving digital landscape. • Proactively identifying new opportunities for client support by leveraging deep client insights and extending value beyond the initial engagements • Utilizing advanced communication and analytical skills to swiftly dissect client issues, providing clear, actionable strategies in often ambiguous and high-pressure situations. What you’ll be doing: You will have a distinguished consultancy background or an executive leadership position, demonstrating profound expertise in multiple specialized sectors. Ideally, your experience spans at least 1-2 key industries, such as retail, FMCG/CPG, B2B, or automotive. To highlight the seniority and scope of this role, consider these responsibilities and engagements comparable to the following positions: Consultancy Director, Consulting Manager, Lead Consultant, Senior Strategy Consultant, Head of Digital, Digital Director, Management Consultant Key responsibilities: Client Engagement & Relationship Management: Operate at C-suite level to engage and lead clients through complex transformational change across truly omni-channel ecosystems Tackle the biggest transformational business questions that lead our clients to global success across experience, technology and organisational change Lead cross-functional engagements, serving as the primary point of contact for senior client stakeholders across a number of our largest clients. Build and nurture strong, trusted relationships with clients, understanding their business challenges and objectives. Proactively identify and pursue opportunities to expand existing client relationships and generate new business. Team Leadership & Development: Lead, mentor, and coach the more junior consultants, fostering a collaborative and high-performing environment. Inspire and empower team members to take ownership, develop their skills, and reach their full potential. Promote knowledge sharing and best practices across the team and wider organization. Strategic…