Principal, Ad Tech Enablement

## **The Opportunity** A new era integral senior role on our Global Marketing Organization! This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation, analytics and finance handoff. This role evaluates and adopts outstanding industry tools — integrating them into our global media ecosystem where appropriate — while also producing custom solutions where gaps exist. The person owns scalable ad tech capabilities as the primary product owner. They are responsible for global rollout across media strategy, buying desks, data analysis, asset creation, and financial teams. ## **What you'll Do** - Develop, productize, and operate capabilities based on artificial intelligence for end to end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy. - generation, campaign QA, and media activation. Reducing manual setup and human error. - Produce GenAI-powered taxonomy and naming convention solutions; maintain and iterate on them as standards evolve. - Lead integration of adopted tools into the existing tech stack, ensuring compatibility with data pipelines, taxonomy standards, and team workflows. Develop playbooks and rollout schedule - Act as technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections. - Continuously research and evaluate industry-standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation). - Provide internal product feedback as a leader for Adobe-on-Adobe. ## ## **What you need to succeed** - 13+ years in programmatic/digital ad operations: trafficking, ad server management (Flashtalking experience), tagging/measurement (adobe Launch experience), metadata/taxonomy, and end-to-end ad serving. - Demonstrated experience delivering and scaling AI and automation solutions in media operations— not just evaluating them. - Proven track record of global tool rollouts across multi-functional teams (agencies, buying desks, analytics, finance, creative). - Strong project management: requirements documentation, workback schedules, cross-functional alignment, and playbook creation. - Advanced analytics experience: MTA, large-scale datasets (Databricks a plus), working with log level data and translating data into actionable insights. - Advanced proficiency in workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows. - Experience with DSPs, social buying platforms, and search engines from an ops and data perspective. **About Adobe** Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. **Let’s Adobe together** At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our [values and culture](https://www.adobe.com/adobe-for-all.html#:~:text=and%20culture.-,Our%20company%20values.,-As%20we%20look), [focus on people, purpose and community](https://www.adobe.com/corporate-responsibility.html), [Adobe for All](https://www.adobe.com/diversity.html), comprehensive [benefits pro…