Principal Account Management positions focus on delivering results in their domain. This page aggregates open Principal Account Management roles and what employers typically expect.
Key Responsibilities Strategic Growth Management : Partner with large sellers to increase selection and exposure on the platform, which in turn will drive customer reviews and long-term repeat purchase rates. Visibility & Exposure Optimization : Advise sellers on utilizing platform-driven exposure tools to feature products in high-traffic areas such as the site homepage, daily deal sections, and specialized category pages. Data-Driven Pricing Strategy : Leverage internal marketplace data to recommend optimized pricing levels that are predicted to drive maximum sales volume and improve eligibility for premium site placement. Portfolio Health & Eligibility : Monitor seller performance to ensure products meet essential benchmarks, such as maintaining specific recent sales volumes and stock levels required for promotional eligibility. Logistics & Fulfillment Advisory : Guide sellers on shipping standards, including the implementation of free shipping models which are preferred by customers and often serve as a prerequisite for enhanced platform exposure. Required Qualifications & Skills Marketplace Expertise : Extensive experience in eCommerce account management, with a proven track record of scaling high-volume seller accounts. Algorithmic Proficiency : Deep understanding of how personalized discovery algorithms and internal marketplace logic dictate product visibility to potential buyers. Operational Agility : Ability to manage complex promotional lifecycles, from initial selection and condition setting to real-time performance tracking and post-promotion analysis. Analytical Mindset : Strong ability to evaluate business performance based on price competitiveness, fulfillment speed, and inventory health. Stakeholder Communication : Excellent interpersonal skills to provide clear guidance on platform policies and help sellers navigate internal review processes.
Salary estimate
$128,000 – $173,000/yr
Provided by the employer.
Skills for this role
SalesAccount ManagementCommunication
Resume tips for Principal Account Management applicants
Lead with measurable achievements relevant to Principal Account Management (numbers, scope, impact).
Mirror the exact keywords from the Principal Account Management posting so applicant tracking systems rank you higher.
List the specific tools and skills the role names (e.g. Sales, Account Management, Communication).
Keep it to one page for early-career, two pages for senior Principal Account Management candidates.
Interview preparation
Prepare concrete STAR-format stories that show Principal Account Management outcomes you drove.
Research the employer's product and recent news before the interview.
Be ready to explain how you'd approach a typical Principal Account Management problem end to end.
Have thoughtful questions ready about the team, tools and success metrics.
About Coupang Internal
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