PR & Social Media Strategist

**INSTRUCTIONAL EMPOWERMENT** **PR & Social Media Strategist** *Full-time/Remote/Eastern & Central Time Zones Only* **About Instructional Empowerment** Instructional Empowerment partners with K-12 school systems to strengthen instruction and leadership through the Model of Instruction, School Advancement methodologies, and tools like Empowerment Central — helping districts build lasting instructional capacity from the classroom to the central office. **The Opportunity** Instructional Empowerment is looking for an experienced, writing-driven PR and Social Media Strategist to build real, tangible visibility for our work in the communities we serve. This isn't a role built around long-term national brand campaigns — it's built around quick, achievable wins: a local news feature, a district backlink, a customer quote that turns into a story. You'll be the person turning our customers' and implementers' success into content the world can see, and turning their enthusiasm into momentum other districts can feel. This is an experienced, individual-contributor role, not an entry point into PR or communications. The right person already speaks K-12 fluently, has a track record of building grassroots momentum for a product, and can write polished, accurate, short-form content quickly and in volume. **What You'll Do** - Personally write press materials, media pitches, blog content, and social copy built around customer and implementer stories. - Conduct customer interviews and turn them into authentic testimonials and short case studies. - Build relationships with local and regional publications — district newsletters, local news, education trade press, and community outlets. - Pitch and secure customer-centered stories, interviews, and podcast placements. - Proactively secure backlinks and website links back to Instructional Empowerment through guest posts, partner mentions, and district relationships. - Design and drive a social media advocacy strategy for customers and implementers — identifying energized customers and giving them simple, shareable ways to tell their own story. - Build and maintain a repeatable outreach pipeline, tracking placements, links, and relationships across every business unit. - Report quick-win results on a regular cadence and keep an organized, visible system of progress. - Partner closely with Product Marketing Managers and the Social Media Specialist — you own where and how customer and product stories get placed externally; they own product accuracy and channel execution. **What We're Looking For** - K-12 fluency, required. You already understand districts, schools, and how this industry operates — you're not learning the language on the job. - Several years of relevant PR, communications, or advocacy experience. This is not a role for someone early in their career. - Concrete, specific examples of past work: helping a company start a movement, activating brand advocates, or running a successful grassroots campaign for a product. - An exceptional writer who can produce accurate, polished copy quickly and in volume. - Demonstrated success building relationships with local or regional media, districts, or partners for coverage and links. - Highly organized and detail-oriented — comfortable tracking outreach and relationships across multiple business units without dropping the thread. - Entrepreneurial and process-minded, able to build and run a repeatable outreach pipeline solo. - High energy and fast-moving, with a bias toward quick, visible wins over slow-building national campaigns. **Backgrounds We Love** A traditional national PR background isn't the right fit here — this role lives in local and regional relationships, not national outlets. Strong candidates often come from: - Communications, PR, or social media leadership for a school district. - Local or regional journalism. - Product or brand advocacy / grassroots marketing for companies that serve K-12 education. **A Benefits Package Designed Arou…