PPC Specialist

### **PPC Specialist (Google Ads & Paid Media) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring a **PPC Specialist** to own paid media performance across Google Ads, Local Services Ads (LSAs), Meta Ads, and landing page optimization for a rapidly growing multi-location home services business. This is not a campaign monitoring role. You’ll take ownership of paid media strategy, campaign execution, lead generation, budget optimization, and conversion performance across multiple markets. You’ll work closely with marketing leadership to improve lead quality, reduce acquisition costs, and maximize return on ad spend. If you think in terms of **CPL, CPA, ROAS, conversion rates, and revenue growth**, this role is a strong fit. ### **What You’ll Own** ### **Google Ads & Local Services Ads (LSAs)** - Manage Google Ads MCC accounts across multiple locations and service areas. - Build, launch, and optimize Search campaigns. - Manage Local Services Ads (LSAs) to maximize lead quality and visibility. - Conduct keyword research, search term analysis, and negative keyword management. - Optimize bidding strategies, audiences, ad copy, and campaign structure. - Monitor daily budget pacing and campaign performance. - Scale successful campaigns while reducing wasted spend. ### **Landing Page Optimization** - Design, build, and optimize landing pages using platforms such as: - Unbounce - Instapage - Conduct A/B testing on: - Headlines - Forms - Calls-to-action (CTAs) - Layouts - Improve conversion rates across service categories and locations. - Launch new location-specific and service-specific landing pages. ### **Performance Analysis & Reporting** - Build weekly and monthly campaign performance reports. - Track and analyze: - Cost Per Lead (CPL) - Cost Per Booked Job - Conversion Rate - Return on Ad Spend (ROAS) - Identify trends, optimization opportunities, and performance issues. - Provide actionable recommendations backed by campaign data. - Present insights to leadership. ### **Meta Ads (Preferred)** - Build and optimize campaigns across: - Facebook - Instagram - Develop audience targeting and retargeting strategies. - Support lead generation, engagement, and brand awareness campaigns. - Collaborate with creative teams to improve ad performance through testing and optimization. ### **What Success Looks Like** - Increased qualified lead volume across multiple markets. - Reduced Cost Per Lead (CPL) and Cost Per Booked Job. - Efficient budget management and allocation. - Continuous testing and optimization of campaigns and landing pages. - Data-driven recommendations that improve overall marketing performance. ### **What Makes You a Strong Fit** - Results-oriented and highly analytical. - Comfortable managing multiple campaigns and markets simultaneously. - Strong ownership mindset with minimal supervision. - Excellent problem-solving and optimization skills. - Data-driven decision-maker focused on business outcomes. - Continuously learning and adapting to platform updates and industry trends. ### **Required Experience & Skills** ### **Experience** - 3+ years of hands-on PPC management experience. - Strong experience managing: - Google Ads - Google Search Campaigns - Local Services Ads (LSAs) - Experience managing multi-location or franchise-style advertising accounts. - Experience working with Google Ads MCC structures. - Hands-on experience with landing page platforms such as: - Unbounce - Instapage - Experience managing significant monthly advertising budgets. - Strong analytical, reporting, and optimization skills. - Ability to independently identify issues and implement improvements. ### **Nice to Have** - Experience in: - Home Services - Plumbing - HVAC - Roofing - Restoration - Experience with Google Business Profile (GBP). - Familiarity with: - CallRail - CallTrackingMetrics - Experience with pay-per-lead platforms. - Basic HTML/CSS kn…