Performance Media Manager

IN A NUTSHELL… Bellroy makes products for the way people actually move through the world and our paid media operation is how we reach them. This role sits at the centre of that: planning, shaping, and driving media performance for a global brand that takes both craft and rigour seriously. You'll work closely with our Director of Growth Marketing in a collaborative, direct relationship. Our Director shapes the broader strategy and performance targets, and you translate them into excellent paid media execution. That means championing the planning frameworks, the operational infrastructure, and the day-to-day campaign performance that deliver on Bellroy's growth vision. We want someone who brings their own point of view on what's working, challenges platform recommendations with evidence, and thinks carefully about how to build a paid media mix that's efficient, profitable, and built to last. You'll work cross-functionally with Brand, Creative, Analytics, and Data Science: briefing teams, consuming outputs from our incoming marketing mix modelling partnership, and building the feedback loops that make the whole operation smarter. We've built a strong foundation here, and there's real room to take it further. So, if all that excites you, keep reading! YOU COULD BE THE ONE IF YOU... Have deep hands-on expertise in Google Ads: Search, Performance Max, Demand Gen, and YouTube, and know how to go beyond platform recommendations to form your own evidence-based view on what works Manage Meta campaigns (Facebook and Instagram) with a structured approach to creative testing and audience segmentation Think in CAC and profitability terms; margin, LTV, incrementality, and causal effect are your primary frame for evaluating acquisition performance, not just ROAS Have experience with programmatic buying or the DSP trading platform (e.g. The Trade Desk, DV360); CTV experience is a genuine plus as we look to scale that channel Are at home in GA4: attribution, conversion tracking, and audience analysis Know how to write a creative brief that actually changes the work, give performance-informed feedback while acknowledging what the data can and can't tell you, and champion best practices for creative effectiveness across the team Have direct management experience and genuinely enjoy developing team capability and growing alongside your direct reports Communicate directly and clearly — you're organised, comfortable pushing back, and accountable for your outcomes Are genuinely curious about AI and automation, and want to build smarter, more efficient workflows Think globally about how campaigns can be better structured, localised, and allocated across different markets and regions, not just applied uniformly. IF YOU WERE HERE LAST WEEK, HERE'S SOME THINGS YOU MIGHT HAVE DONE... Prepared the business cases for a set of paid media investments — CTV scaling, Amazon CTV, a YouTube geo holdout test — and walked our Head of Marketing through the ROI logic to unlock approval. Worked with the MMM working group on the next phase of partner onboarding — shaping how we test spend levels across channels to read total business impact, not just channel-level performance. Helped set up our Google offline-to-online integration so in-store conversions flow back into paid media — getting closer to a real efficiency picture, not just what closes online. Sat down with the team to pull apart what was actually moving the numbers last month — stock availability, market shifts, new launches and promos — because the data doesn't read clean without that context. Worked with our Ecommerce and CRM Manager on a content audit and repositioning of one category — sharpening the customer journey to generate more qualified traffic, and feeding what you saw back into conversion strategy. LOCATION & HOURS This role is based in Collingwood, Melbourne. We work regular business hours, with flexibility built in for the nature of the role. Start date: We're ready when you are! WHY WORK FO…