Performance Marketing Specialist

In a nutshell Picnic is looking for an early-career Performance Marketing Specialist who is equally excited by data and creativity. This role is a perfect combination of analytical thinking and creative problem-solving: you’ll learn how to run app campaigns, uncover performance insights, develop and test new creative ideas, and turn both into real business results. If you’re passionate about digital marketing, enjoy working with numbers, and love exploring what makes an ad stand out, this is a great opportunity to gain hands-on experience in a fast-growing scale-up in the grocery industry. Tricks of the trade Run campaigns: Assisting in setting up and managing campaigns on Meta, TikTok and Google Ads. Analyze campaign performance : Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results. Close collaboration: Working with our creative team to develop engaging ad content. Learn and grow: Keeping up with industry trends and learning best practices in mobile growth marketing. Your superpowers MSc. degree in Business Administration, Marketing or equivalent Up to 2 years of hands-on digital marketing experience Strong analytical mindset with an interest in working with data and performance metrics. Proficient in using Google Sheets, Excel or any other data tool to analyze and present insights Passionate about using AI to automate, simplify, and improve everyday marketing tasks Excited to brief and develop ad creatives that strengthen campaign performance Eager to learn and work with Google Ads, Meta and TikTok ads Excellent communication and teamwork skills Strong affinity in the mobile app industry Professional fluency in English is required, proficiency in Dutch, German or French is a plus Eligible to work in the Netherlands Picnic perks 🥗Fresh Lunch, coffee, and snacks Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up. 🚴🏼‍♂️Health insurance discount & bike plan We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate ✍🏼 Learning & development You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. All the rest At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.