Performance Marketing Manager

As ZAGG’s Performance Marketing Manager, you will own paid social and paid search execution across both the ZAGG and mophie brands, in close partnership with external agencies managing day-to-day campaign operations. This is not an execution-only role. This person sets channel strategy, manages agency partners with real accountability, and ensures every dollar spent is tied to a margin-accretive outcome. They analyze before they act but move with purpose once the data points the way. They know that creative without data is guesswork, and data without creative judgment is incomplete. They bring both. The defining characteristic of this role is ownership. If a campaign is underperforming, this person finds it, diagnoses it, and fixes it without being asked. They hold agencies to the same standard they hold themselves.. **What You Will Do** **Channel Strategy & Execution** - Own paid media strategy across Meta, Google Ads (search, display, demand gen), Snapchat, TikTok Ads, and additional channels as the program grows, with a clear view of how each channel contributes to margin-accretive growth across mophie and ZAGG. - Develop channel-level strategies that reflect audience, product calendar, and margin priorities, and defend investment decisions with data. - Lead audience segmentation, targeting strategy, and campaign structure across platforms to drive efficient customer acquisition. - Evaluate new platforms and channels through a performance lens. Bring recommendations with clear rationale before committing budget. **Agency Management** - Serve as the primary day-to-day partner for paid search and paid social agencies. Set direction, review deliverables, hold agencies accountable to performance standards, and escalate when work does not meet expectations. - Run weekly agency status calls, review campaign performance, and ensure agency recommendations are grounded in margin data, not platform-flattering metrics. - Manage SOWs, briefs, and change orders. Own the agency relationship with the same rigor applied to in-house team members. - Evaluate agency performance regularly. A good agency relationship is a productive one, not a comfortable one. **Campaign Management & Optimization** - Own day-to-day campaign management across all active platforms in partnership with agencies. Monitor pacing, performance, and spend efficiency continuously. - Manage budget allocation across platforms and campaigns. Own spend decisions within your budget and escalate material variances proactively. - Lead A/B testing across audiences, creatives, placements, and bidding strategies. Document learnings systematically and apply them to future campaigns. - Make optimization decisions without waiting to be asked. If something is off, fix it. **Performance Analysis & Reporting** - Own campaign performance including contribution margin by channel, ROAS, CPA, CPM, CTR, and conversion rates across mophie and ZAGG. - Build and maintain performance dashboards and reports. Present findings clearly to manager and broader stakeholders on a weekly and monthly cadence. - Partner with the Director of Analytics to ensure attribution is accurate and platform-reported performance is reconciled against true business outcomes. - Challenge last-click attribution. Understand the difference between what platforms claim and what is driving revenue. **Creative & Copy** - Write, proof, and edit ad copy tailored to the tone, format, and character constraints of each platform. Ensure messaging is on brand while adapting for platform nuances. - Lead creative briefing with the creative team. Bring performance data into the briefing process so creative decisions are grounded in facts. - Analyze performance by creative format including static, video, and carousel, and use those insights to iterate and improve. **Team Leadership** - Manage and develop a Paid Media Coordinator. Set clear expectations, delegate with intention, and create the conditions for them to grow. - Build the te…