performance marketing manager

**This role is for one of the Weekday's clients** **Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)** Min Experience: 2+ years Location: Noida, Uttar Pradesh, India, NCR JobType: full-time We are looking for a results-oriented **Performance Marketing Manager** to lead and optimize data-driven digital marketing campaigns across multiple online channels. The ideal candidate should have strong expertise in **Performance Marketing**, with a proven track record of planning, executing, and scaling campaigns that drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams including creative, content, product, and analytics to develop high-performing campaigns while maximizing return on ad spend (ROAS). This role is ideal for professionals who thrive in a fast-paced environment, enjoy analyzing campaign performance, and continuously experiment with new growth strategies to improve marketing effectiveness. ### Key Responsibilities - Plan, execute, and optimize performance marketing campaigns across multiple digital channels. - Develop acquisition strategies focused on increasing qualified leads, customer conversions, and revenue. - Monitor campaign performance using key metrics such as CTR, CPC, CPA, CAC, ROAS, and conversion rates. - Analyze marketing data to identify trends, opportunities, and areas for optimization. - Conduct A/B testing on creatives, landing pages, audience segments, and campaign structures to improve performance. - Collaborate with design and content teams to create compelling advertising creatives and messaging. - Manage campaign budgets efficiently while ensuring optimal allocation across channels. - Prepare detailed performance reports and present actionable insights to stakeholders. - Stay updated with industry trends, platform updates, and emerging digital marketing practices. - Work closely with product, sales, and business teams to align marketing initiatives with organizational goals. - Build audience segmentation strategies and implement remarketing campaigns to maximize customer lifetime value. - Ensure campaigns follow platform policies and industry best practices. ### Required Skills ### Must-Have Skills - Strong hands-on experience in **Performance Marketing**. - Expertise in campaign planning, execution, optimization, and budget management. - Deep understanding of digital marketing metrics and attribution models. - Experience with conversion tracking, analytics tools, and performance reporting. - Ability to interpret data and translate insights into actionable marketing strategies. - Strong analytical, problem-solving, and decision-making skills. - Excellent communication and stakeholder management abilities. ### Good-to-Have Skills - Experience running and optimizing **YouTube Ads** campaigns. - Hands-on expertise with **Meta Ads** (Facebook and Instagram Ads Manager). - Knowledge of **Digital Strategy** development and customer acquisition planning. - Familiarity with audience targeting, remarketing, and funnel optimization techniques. - Exposure to Google Analytics, Google Tag Manager, or similar marketing analytics platforms. - Understanding of landing page optimization and conversion rate optimization (CRO). ### Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 2–10 years of experience in performance marketing or digital marketing roles. - Certifications in Google Ads, Meta Blueprint, Google Analytics, or other digital marketing platforms are an added advantage. - Experience managing campaigns with measurable business outcomes across B2B or B2C environments. ### Preferred Candidate Profile The ideal candidate is highly analytical, detail-oriented, and passionate about data-driven marketing. You should possess strong business acumen and the ability to balance creativity with performance optimization. A growth mindset, willingness to experiment, and the ability to adapt quick…