Performance Marketing Manager

### **Performance Marketing Manager (Paid Media & Growth Marketing) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a **Performance Marketing Manager** to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels. This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth. If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you. ### **What You’ll Own** ### **Paid Media Strategy & Campaign Management** - Build, launch, and optimize campaigns across: - Google Ads (Search, Display, YouTube, Performance Max) - Meta Ads (Facebook & Instagram) - LinkedIn Ads - TikTok Ads - Reddit Ads - X (Twitter) Ads - Develop full-funnel B2B lead generation strategies. - Own campaign architecture, audience targeting, conversion tracking, and budget allocation. - Write and test high-converting ad copy and campaign messaging. - Align paid campaigns with landing pages and marketing funnels. ### **Campaign Optimization & Growth** - Monitor campaign performance daily and implement proactive optimizations. - Improve key performance metrics including: - Click-Through Rate (CTR) - Cost Per Click (CPC) - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate (CVR) - Conduct structured A/B testing across: - Ad creatives - Headlines - Audiences - Bidding strategies - Landing pages - Identify and scale profitable acquisition channels. - Stay current with advertising platform updates, attribution changes, and privacy regulations. ### **Analytics, Attribution & Reporting** - Track campaign performance using: - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Platform dashboards - Audit and troubleshoot: - Pixel implementations - Conversion tracking - Attribution models - UTM structures - Build performance reports highlighting: - Campaign insights - Trends - Optimization opportunities - Revenue impact - Translate marketing data into actionable business recommendations. ### **Funnel & Conversion Optimization** - Analyze funnel performance and identify conversion bottlenecks. - Optimize landing pages to improve user experience and conversion rates. - Improve audience segmentation and retargeting strategies. - Focus on increasing lead quality while reducing acquisition costs. ### **Cross-Functional Collaboration** - Partner with: - Marketing - Sales - Content - Design - Provide creative and messaging recommendations based on campaign performance. - Support broader growth marketing and demand generation initiatives. ### **What Makes You a Strong Fit** - Data-driven with a strong analytical mindset. - Comfortable managing campaigns from strategy through execution. - Passionate about testing, optimization, and continuous improvement. - Strong understanding of customer acquisition funnels and attribution. - Excellent communicator who translates data into clear business insights. - Self-motivated and comfortable working independently in a remote environment. ### **Required Experience & Skills** ### **Experience** - **3+ years** of hands-on experience in Performance Marketing or Paid Media. - Proven success managing: - Google Ads - Meta Ads - LinkedIn Ads - Strong experience driving B2B lead generation and pipeline growth. ### **Technical Skills** - Deep understanding of: - PPC strategy - Audience targeting - Retargeting - Funnel optimization - Attribution models - Advanced experience with: - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Conversion tracking implementation - Ability to independently: - Build campaign…