Performance Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Manager based in India.** The role is designed for an experienced growth marketing professional who can own and scale paid acquisition strategies across multiple digital channels. You will be responsible for managing significant marketing investments, optimizing campaigns, and driving measurable customer growth. The position combines strategic thinking with hands-on execution, requiring strong analytical skills and a deep understanding of performance marketing ecosystems. You will collaborate with creative, product, and data teams to build high-impact campaigns and improve the customer acquisition journey. The role offers the opportunity to influence growth strategy, shape experimentation frameworks, and maximize marketing efficiency. Working in a fast-paced, data-driven environment, you will help build scalable acquisition engines and deliver sustainable business results. ### Accountabilities: As a Performance Marketing Manager, you will take ownership of paid growth initiatives, campaign performance, analytics frameworks, and cross-functional marketing execution. Your mission will be to maximize acquisition efficiency, improve customer journeys, and create scalable growth strategies through data-driven decision-making. - Develop and execute end-to-end paid acquisition strategies across channels including Google Ads, Meta, TikTok, programmatic advertising, and emerging platforms. - Manage and optimize substantial multi-channel marketing budgets, ensuring efficient allocation of spend against CAC, ROAS, and growth objectives. - Build localized acquisition strategies tailored to different markets, customer segments, and geographic corridors. - Oversee tracking and attribution systems, including GA4, mobile measurement platforms, server-side tracking, and conversion APIs. - Analyze customer journey data, cohort performance, and attribution insights to identify optimization opportunities and improve marketing effectiveness. - Create executive-level reporting frameworks with actionable insights, performance analysis, and strategic recommendations. - Partner with creative teams to develop high-performing campaign assets and establish a scalable creative testing process. - Lead conversion rate optimization initiatives across landing pages, app experiences, onboarding flows, and other customer touchpoints. - Collaborate with product, business intelligence, and creative teams to improve growth loops and accelerate campaign performance. - Manage relationships with advertising platforms, agencies, and external partners to leverage new opportunities and industry best practices. ## Requirements: The ideal candidate is a performance-focused marketer with strong analytical capabilities, experience managing large-scale acquisition campaigns, and the ability to translate data into business growth strategies. - 5+ years of experience in performance marketing, growth marketing, or paid acquisition roles with a proven record of scaling campaigns and achieving acquisition targets. - Strong expertise in managing advertising platforms such as Meta Ads Manager, Google Ads (Search, App Campaigns, Performance Max), and TikTok Ads. - Experience working with significant marketing budgets and optimizing campaigns based on CAC, ROAS, LTV, and retention metrics. - Deep understanding of marketing analytics, attribution models, tracking architecture, cohort analysis, and customer lifecycle measurement. - Hands-on experience with tools such as GA4, mobile measurement platforms (Adjust, AppsFlyer, or similar), and server-side tracking solutions. - Strong experimentation mindset with experience running A/B tests, multivariate tests, and optimization programs across audiences, creatives, messaging, and user experiences. - Ability to collaborate effectively with creative, product, and data teams in a fast-movin…