Performance Marketing Manager

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development. We are seeking a Performance Marketing Manager to own and execute Bevi's demand generation engine day to day. You'll lead the operational end-to-end engine behind Bevi's paid media program: building, launching, and optimizing campaigns directly in-platform across Meta, Google, TikTok, and LinkedIn, managing our performance marketing agency relationship, and ensuring every dollar invested ties back to pipeline. This role requires genuine hands-on fluency in the ad platforms themselves, not just agency oversight, you should be as comfortable building a campaign in Meta Ads Manager or Google Ads as you are briefing an agency partner. Reporting to the Head of Growth Marketing, you'll execute against the growth strategy and creative standards set at the leadership level, translate performance into channel and budget decisions, and represent demand generation in conversations with sales and cross-functional partners. Your Day to Day In-Platform Campaign Execution & Agency Management - Build, launch, and manage campaigns directly in-platform across Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, including audience setup, bid strategy, budget pacing, and creative rotation, not just directing an agency's execution - Own the day-to-day relationship with our Performance Marketing Agency across Meta, TikTok, Google, LinkedIn, and emerging channels, directing creative requests, campaign strategy, and output quality within the brand and creative standards set by the Head of Growth Marketing - Own the demand generation budget execution, including channel allocation, in-flight reallocation decisions, and quarterly planning grounded in CPA benchmarks, pipeline projections, and agency fee accounting - Run the test-and-learn roadmap across channels, deciding what gets scaled, what gets killed, and where the next experiment should go, within the experimentation priorities set by the Head of Growth Marketing - Build the data-backed business case for incremental investment using LTV:CAC by vertical and market, presenting recommendations to the Head of Growth Marketing - Serve as the day-to-day point of contact for sales leadership on demand generation performance, proactively flagging shifts in lead quality, channel mix, or pipeline impact before being asked Campaign Oversight & Operational Excellence - Set UTM governance standards and oversee the tracking infrastructure across all active campaigns, ensuring attribution integrity at scale - Own conversion tracking setup and ongoing optimization across all ad platforms, including pixel configuration, conversion event mapping, and offline conversion imports for opportunities and bookings, troubleshooting with platform support as needed - Direct the build of automated nurture workflows and lead handoff processes, partnering with marketing operations on execution - Oversee landing page and form strategy across paid channels, ensuring brand consistency and conversion performance from ad click to form fill - Guide event-to-lead strategy, including how paid media supports field events and how leads from those events are captured and nurtured Platform & Billing Management - Own day-to-day billing management across all ad platforms, including Meta, Google, TikTok, LinkedIn, and ChatGPT, ensuring acco…