Performance Marketing Lead (Social Media Ads)

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a Performance Marketing Lead (Social Media Ads) to lead and scale our paid social advertising across the Ruby Labs portfolio. This is a senior player-coach role. You will own social ads execution across multiple brands and platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X; train and develop acquisition managers, set account standards, improve performance, and protect account health across a large multi-brand setup. You will be responsible for scaling spend profitably across all of these platforms and for evaluating and onboarding new social ad platforms as they emerge. You will conduct regular account audits, identify missed opportunities, and make sure every brand is using each social channel to its full potential. This is not a reporting-only leadership role. You need to stay close to the accounts, understand the details, and be able to challenge strategy, structure, bidding, compliance, measurement, and execution yourself. We also work AI-first. You will own the social acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows that help the team operate faster and better. KEY RESPONSIBILITIES Portfolio Performance - Scale profitable spend across multiple brands, geos, languages, and funnels. - Manage CPA, ROAS, and payback against real revenue data, not surface-level platform metrics. - Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential. - Make sure every brand is fully utilizing the social platforms that are relevant to its audience and funnel, and flag where a brand should test a channel it hasn't tapped into yet. - Work with Managing Directors and UA Managers to translate brand targets into practical execution. - Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities. - Partner with Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn and X teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities. Team Leadership - Coach, train, and develop acquisition managers working across paid social platforms. - Hire, onboard, manage, and, where necessary, make replacement decisions for social acquisition talent. - Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the social UA team. - Set the performance bar and craft standards for the team. - Review account work, train UA managers, and raise the overall quality of execution. - Make sure every brand has clear ownership, weekly reporting, and strong channel support. - Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data. Account Architecture & Governance - Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA. - Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented. - Run monthly account audits across all social ad accounts. - Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person. - Build repeatable standards that UA managers can follow across brands and platforms without losing brand-specific context. Policy & Compliance - Own social platform policy and compliance across all Ruby Labs brands. - Protect accoun…