Performance Creative Lead

**About Lyka:** Lyka was founded in 2018 by **Anna Podolsky**, inspired by her dog, **Lyka**, who was suffering from chronic health issues despite being on “premium” kibble. Together with **Gabriel Guedes** (COO) and **Dr. Matthew Muir** (Integrative Veterinarian), they built Lyka from the ground up with one core belief: **better food can radically improve a pet’s healthspan and quality of life**. Lyka’s meals are **vet-formulated and gently cooked from real food ingredients**. Delivered via a flexible subscription model, Lyka meals have driven remarkable improvements for tens of thousands of customers, supporting gut health, reducing intolerances, improving energy and mobility, and even promoting hair growth. What began as home-cooked meals has since scaled into one of **Australia’s fastest-growing consumer companies**, a vertically integrated, tech-enabled brand that is transforming pet health nationwide. Lyka now operates from two offices, **Sydney (HQ) and Melbourne**, with three state-of-the-art food production facilities (two in Sydney, one in Melbourne) and a growing national footprint. At Lyka, we’re not just selling pet food—we’re pioneering a new standard of wellness for pets. With strong product-market fit, deep customer love, and a track record of rapid growth, we’re now entering our most ambitious chapter yet: building a generational brand and category-defining business with global impact. **About the role:** Lyka is on a mission to change the way Australia feeds and cares for its dogs, real, human-grade meals, developed with vets and nutritionists, delivered straight to the door. We've built a loyal, fast-growing customer base on the strength of brand and performance creative that actually works, and we're now scaling how that creative gets made: from reactive, one-off briefs to a managed, always-on engine that moves from data to distribution, fast. This is a big opportunity for a performance creative with a copywriting edge to lead and scale that engine, joining a small, ambitious creative team with serious scope and no shortage of attitude. You'll sit at the point where data meets instinct, where performance insight fuels the creative and ideas don't just look good, they convert, reporting to the Creative Director and working closely with the Senior Creative Producer and Performance Marketing team to turn creative thinking into measurable growth across Lyka's paid channels. **What you will do:** You'll own Lyka's always-on performance creative system, delivering a continuous pipeline of high-performing paid creative from brief through to in-market testing. You'll develop creative strategies, concepts and hypotheses that drive ongoing experimentation across paid channels, writing compelling hooks, scripts, CTAs and copy variations for video, static and motion creative. Working closely with Performance Marketing, you'll turn customer insights and campaign data into an evolving creative testing roadmap, analysing creative performance and rapidly iterating winning concepts into new formats, variations and campaigns. You'll lead the performance creative direction for quarterly hero shoots with the creative team, and work with the production team to build out an ongoing, scalable asset library. Alongside the Senior Creative Producer, you'll deliver a consistent stream of video, static and motion assets that support customer acquisition across paid channels, and you'll champion new creative opportunities, emerging trends and AI-enabled workflows that improve both creative quality and production efficiency. **What we expect from you:** You'll bring 5+ years' experience developing performance creative within a DTC, ecommerce or fast-paced consumer brand environment, with exceptional writing skills that turn customer insights and performance data into scroll-stopping hooks, scripts and copy that convert. You'll have a proven track record creating high-performing video, static and motion creative across Meta, YouTube and…