Performance Creative Lead

**Performance Creative Lead** *Fully remote (working-hours overlap with Southeast Asia) · Full-time · Reports to Head of Growth* # **About FINN** FINN is a fast-growing fintech founded in 2022. We provide Earned Wage Access — letting employees withdraw the salary they’ve already earned, before payday — in the Philippines and Thailand, with South Africa launching now. Growth is driven by paid acquisition (Meta, Google, TikTok) plus partnerships, and we operate with startup speed: small team, real budgets, direct ownership. # **The role** We’re hiring the person who decides **what ads we make next** — and then makes them. You’ll own creative strategy and production across our three markets, working in a tight pair with our senior Performance Lead (media buying and measurement). You two share one number: cost per acquired customer. Their job is to scale what works; your job is to keep giving them things that work. Concretely, you will: - **Own the creative feedback loop.** Read ad performance by hook, angle, and format; turn it into hypotheses, briefs, and a prioritized testing backlog; run a weekly (daily during pushes) review cadence with the Performance Lead deciding what to iterate, test, or kill. - **Produce at volume with AI.** Generative video, image, and voice tools are your production floor, not a side experiment. You write the briefs, calibrate the tools, and QA the output. In your first month you’ll baseline our current creative velocity and then commit to targets against it. - **Build and run creator networks.** Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa (directly and via local agencies) — because human creators still make the best hero ads, and because our markets don’t speak English to each other. You’ll build a native-speaker review layer per market so nothing ships without a native’s sign-off. - **Keep every ad compliant.** We advertise a financial product in a category Meta polices hard (paycheck-advance and short-term-loan ads are prohibited; EWA lives next door to both). You’ll own the framing guidelines and the compliance QA layer over everything that ships — human and AI-made. Target disapproval rate: zero. - **Cover the non-ads surfaces.** Organic social, CRM/lifecycle content, out-of-home campaigns, partnership assets, and the evolution of FINN’s brand and positioning as we grow. - **Build the machine, then the team.** Document what works into playbooks and systems. When throughput genuinely caps out, you’ll make the case for your first hires — and manage them. # **What we’re looking for (in order)** 1. **Ads that won, with numbers.** You can show us ads that beat a control and tell us the metric, the insight behind it, and what you made next. 2. **AI-native production.** You already produce dozens of generative video/image/voice tools daily, by choice. You can tell us your stack and what each tool is good/bad at. 3. **Creator operations.** You’ve briefed and managed UGC creators or influencers and know the difference between a creator who converts and one who just has followers. 4. **Performance literacy.** Hook rate, hold rate, and CTR for testing; CPA for scale; frequency and CPM creep for fatigue. You think in tests, not campaigns. 5. **A system for markets you don’t speak.** You’ve shipped winning creative in languages you don’t speak — through native creators, transcreators, and a review layer you built and ran. We’re opening more markets; your localization system matters more than any single language. 6. **Senior player-coach.** Roughly 5–8 years in performance creative, growth, or UA creative roles. You want to produce first and manage later — not the reverse. **Bonus:** Thai fluency (a strong plus) · Filipino language fluency · mobile gaming / app UA creative background · experience building a creative function from scratch. # **How we’ll evaluate you** We’ll be transparent about the key steps in the process, because it doubles as a preview of the job: 1.…