PBTB | Assistant Director, Product Development and Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. To provide leadership, oversight and driving the strategic and tactical planning process by providing analysis and sound business acumen on products and campaign for the target segments distributed through multi-channels. This position is accountable assist the Head of Product to oversee execution of product development end to end process, providing facilitation on product/campaign strategies and planning including the aspect of innovation, channel engagement and digitalisation to deliver business objectives on ACE, profitability, customer acquisition, portfolio sustainability and market expansion. - Drive on relevant **value proposition** for product, solution package and campaigns in meeting the needs of the target segments that are aligning to the overall Company’s strategy and direction. - Drive to ensure **product innovation and differentiated proposition** supported by data analytics, market surveys, fact-based focus group and market survey. - Drive **analysis and assessment** to ensure profitability and healthy mix of product portfolio, formulate solution to close the gaps and/or strengthen the strategy. - Provide first layer of review comfort to Head of Product to **ensure accuracy, consistency and effectiveness** across all documents with no breach in compliant, shariah and legal requirements i.e. Product Specification, Certificate Document, Product Illustrations & PDS, brochures, flyers, training slides and any relevant documents/ collaterals. - Lead to ensure delivery and accuracy on **User Acceptance Test (UAT) and regression test** *including test cases* for Certificate Document, quotation system on Product Illustration & PDS, SI Regen etc. - **Collaborate, engage and work closely** with other functional departments’ PIC comprising Actuarial, New Business, CES, CS, Claims, IT, agency distribution & support, Partnership, strategic partner, Risk, Legal and Compliance, Shariah, B&C and PAMB counterparts to resolve any issues and challenges. - Lead to ensure the process of product development and marketing are **in accordance to the Product Development Process and Procedures (PDPP), Guidelines and Policy** by Regulatory and Group Office. - Effective **channel engagement and management** with distribution channels such as agency distribution, agency association, members of focus group, bank partners, strategic partners and business owners to achieve common goals. - **Design and drive product campaign**, enhance product proposition, packaging concept and ideas, **next best offer** initiative to drive take-up rate, riders’ attachment, case size, selected funds and productivity. - Lead to supporting the **on-ground activation and activities** to promote product, campaigns, and proposition, including campaigns to deliver D2C and O2O target. - **Timely market intelligent** and product comparison; product performance tracking and analysis. - Drive to deliver end-to-end **medical revision** project including designing product options, system implementation, communication, channel engagement and aligning the internal stakeholders. - To deliver **system related projects** such as post-launched items, digital journey enhancement and optimization, and endorsement modules - **To deliver and/or improvise the end-to-end digital journey and product offering**, and cross-selling initiatives and campaigns via **digital platforms** - To prepare, support the information and analysis required under the management reports - Drive to ensure **end-to-end product development process**…