Partner Marketing Manager

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced **Partner Marketing Manager** to build and execute co-marketing campaigns, partner events, enablement, and content that drive pipeline and revenue across SOCi’s reseller, referral, and integration partner ecosystem. You’ll own programs end to end, equipping partners with the messaging, materials, and campaigns they need to sell SOCi with confidence. This role is ideal for a strategic builder who can turn partner priorities into polished, on-brand campaigns, decks, content, and enablement materials quickly. You think in outcomes, move fast, and are AI-forward — using modern tools to create partner-ready assets and scale impact beyond what a traditional team size would suggest. *SOCi expects to pay a base salary in the range of $65,000* *- $92,000 CAD* *base* *plus bonuses* *. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.* **Who We Are** SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. **How You’ll Make an Impact** - Partner marketing strategy, campaigns & revenue impact - Build and execute SOCi’s partner marketing strategy — co-marketing campaigns, webinars, and co-branded content - Activate partner-led customer advocacy — surfacing case studies, referrals, and testimonials that support conversion and prospect confidence - Coordinate partner events, sponsorships, and activations against clear ROI and pipeline goals - Run MDF (market development funds), SPIFFs, and partner incentive programs day-to-day, tracking spend against return - Bring recommendations and simple business cases for where to invest partner marketing effort, with forecasted pipeline impact - Partner enablement & content - Adapt SOCi’s sales and product materials — decks, one-pagers, battlecards, demos, case studies — into partner-ready, co-branded, and white-labeled versions partners can confidently use to sell SOCi - Build repeatable templates and a self-serve resource hub so adaptation scales across many partners without starting from scratch each time - Create interactive, self-guided product demos (e.g., Navattic) for partner-led selling and training - Develop partner training and onboarding content that keeps product knowledge, positioning, and brand representation consistent across the ecosystem - AI-scaled marketing production - Use AI tools to draft, adapt, and localize partner marketing and enablement materials faster — turning multi-day asset builds into same-day turnarounds - Build and document a reusable library of AI workflows and prompts so the team produces on-brand, partner-ready assets consistently and at scale - Program operations - Manage partner communications — newsletters, product and roadmap updates, and inputs to business reviews — to drive engagement and retention - Serve as a key connection point across Sales, Product Marketing, Demand Gen, and Brand, keeping partner priorities aligned and surfacing partner feedback to Product **How Success is Measured** - Partner-sourced and partner-influenced pipeline and ARR - Partner engagement and program participation across the ecosystem - Return on MDF, SPIFFs, and partner incentive spend - Speed and consistency of partner…