Paid Social Team Lead

🌏 Mission : At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. 40% of all food produced is wasted. This has a significant impact on our planet - 10% of GHG emissions, to be exact. 💻 Product : Our solutions tackle food surplus holistically. Our B2C marketplace app connects businesses that have unsold, surplus food, with consumers who can buy it at ½ of the price. We also launched an AI-powered surplus food management solution to help retailers combat food waste. 📈 Scale : We’re growing fast: Our community of 118 million registered users and 246.000 active partners across 21 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.397 million tonnes of CO2e! ⭐️ Impact : We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also TIME’s 100 Most Influential Companies. Most recently, we won Apple’s Cultural Impact Winner. We’re looking for an exceptional Paid Social Team Lead to join the Global Performance Marketing team at Too Good To Go! You’ll play a critical role in accelerating the growth of quality new users to the Too Good To Go app. Your role and responsibilities As the Paid Social Team Lead, you will be the driving force behind the performance and strategic growth of our global Paid Social channels, including Meta, TikTok, and Pinterest. You will be entrusted with developing a high-performing team and executing a full-funnel marketing strategy that spans from building brand awareness to driving conversions. Your success will be measured by the channel's growth and the professional development of your team. Specifically, you will Own the Strategy & Performance: Take full ownership of the global Paid Social channel, developing and executing a long-term strategy to ensure continuous growth and success. Lead and Develop a Team: Mentor, guide, and foster the professional growth of your team members. Their success is your success, and you will be accountable for building a collaborative and skilled unit. Master the Full Funnel: Implement sophisticated, full-funnel strategies across all paid social platforms, creating tailored campaigns for awareness, consideration, and conversion objectives. Drive Insightful Measurement: Partner with the Data team to build and maintain a robust pipeline for incrementality testing (e.g., Geo-Lift, user-level split tests) to prove the true value of your team's efforts. Collaborate for Global Success: Work closely with both global and local marketing teams to devise cohesive, integrated plans and strategies that help us achieve our collective goals. Mentor your team on strategic project: You’ll mentor team members driving strategic projects such as creative strategy and campaign management automation Maximize Supply Saved Globally on a local level: You will design the right campaign structure to maximize the amount of bags saved in the context of a platform with uneven supply across the countries/cities Requirements Experience in managing paid social campaigns (Meta, TikTok), with a strong emphasis on a mobile-first or app-centric environment (either in-house or at an agency). Proven leadership capabilities experience in a team lead or mentorship role, showcasing your ability to guide and develop a team. experience in mobile marketing, demonstrating a deep understanding of the app ecosystem. Comprehensive understanding of full-funnel marketing strategies and the ability to execute campaigns that map to each stage of the user journey. Strong knowledge of the Meta and TikTok platform APIs and SDKs, with hands-on experience being a significant advantage. Familiarity with various marketing attribution models, incrementality testing (Geo-Lift and Meta User Split Test), and the principles of Media Mix Modeling (MMM). Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Fir…