Paid Social, Sr. Manager

## Location: New York,New York,United States **About The Role** As our Paid Social Manager, you will own the full paid social strategy and execution across our 7-brand footwear portfolio. You will manage Meta, TikTok, Pinterest, and YouTube — setting audience strategy, briefing creative, trafficking campaigns, and optimizing toward brand-specific revenue and ROAS targets. This is a hands-on role that requires both strategic thinking and daily in-platform execution. You will directly manage the Social / Affiliate Coordinator and work closely with the Paid Creative Strategist to maintain a consistent pipeline of fresh, tested creative. **Title**: Paid Social, Sr. Manager **Compensation**: $95,000.00 – $115,000.00 **** **Key Responsibilities** · Own paid social strategy and day-to-day execution across Meta, TikTok, Pinterest, and YouTube for all 7 brands · Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences · Own creative testing frameworks — brief, test, analyze, and iterate with the Creative team to maintain creative freshness · Manage catalog setup, dynamic product ads, and collection ads across platforms · Set and manage budgets, pacing, and bid strategies across brands and channels · Monitor platform algorithm changes, new ad formats, and policy updates across all platforms · Lead the transition from agency-managed social accounts: conduct a full audit, rebuild account structures, and own all accounts going forward · Provide regular performance reports and strategic recommendations to the Sr. Director **** **Requirements** · 5–7 years of hands-on paid social experience with primary expertise in Meta Ads Manager · Proven track record managing multi-brand paid social portfolios, ideally in DTC or e-commerce · TikTok Ads experience required; Pinterest and YouTube Ads experience strongly preferred · Deep understanding of Meta Advantage+ campaigns, catalog ads, and audience-based buying · Strong creative sensibility — able to evaluate ad creative performance and write effective briefs · Experience managing and developing at least one direct report · Footwear, fashion, apparel, or consumer brand experience strongly preferred **** **Nice To Have** · Experience with paid social automation tools such as Smartly, Revealbot, or AdEspresso · Familiarity with creative analytics platforms such as Motion or MagicBrief · Experience setting up and running Meta Conversion API (CAPI) implementations ***Thank you in advance for your interest in this opening.*** ***Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.*** ***At this time, only qualified candidates will be contacted.*** ***#LI-ONSITE*** [Apply to this job](https://vidagroup.recruiterbox.com/jobs/fk0zru3/?apply=true)