Paid Social Senior Lead

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With The Social team at PMG is a passionate and collaborative group of strategists, planners, and media experts who thrive in the dynamic and ever-changing world of paid social advertising. Our team plays a vital role in connecting clients’ brands with their audiences through innovative, data-driven campaigns that inspire and deliver results. As part of our team, you’ll work closely with PMG’s media, strategy, creative, and technology groups to craft full-funnel marketing strategies that are as creative as they are impactful. We take pride in our ability to deliver exceptional outcomes for our clients through a culture of constant learning, curiosity, and a commitment to excellence. We are driven by collaboration and united by a shared mission: to empower brands to stay ahead in the fast-paced social landscape. Whether you’re brainstorming new ideas, solving complex challenges, or leading transformative initiatives, you’ll find a supportive and inspiring environment where your contributions make a difference. What You Will Do Lead social media strategy and execution, including budget and media planning, tactical implementation, and performance optimization across major platforms. Shape creative and messaging strategies that align with platform best practices while meeting client objectives in innovative and engaging ways. Develop advanced campaign structures and targeting approaches that maximize client goals, driving measurable business results. Evaluate performance data across channels, providing actionable recommendations to optimize revenue and return on investment for clients. Integrate PMG’s proprietary technology, Alli, into daily workflows, driving adoption and contributing product insights to enhance its effectiveness company-wide. Design and implement technical solutions tailored to client needs, addressing unique challenges with custom strategies that deliver impactful outcomes. Build and maintain strong relationships with platform representatives, serving as a point of contact for innovation initiatives, testing frameworks, and measurement planning. Collaborate with influencer teams to create cohesive paid social and influencer strategies that amplify client campaigns and audience reach. What You Will Bring 7+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience. Advanced expertise in paid social and content marketing, enabling the development and execution of innovative, results-driven campaigns. Intermediate knowledge of marketing metrics and marketing planning and analysis to support data-informed strategies and recommendations. Proficiency in managing campaigns across major social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to maximize client results. Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights. Strong analytical mindset, paired with a proactive approach to uncovering insights, refining strategies, and driving optimizations. Excellent collaboration and communication skills, ensuring alignment across internal teams, clients, and platform representatives. Proven ability to mentor…