Paid Search Lead, UK

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About The Role We're looking for an exceptional Paid Search Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands. You'll think end-to-end — from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you. What You'll Do Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation Lead A/B and multivariate landing page testing, turning performance data into actionable insights Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies About You 4+ years in search or paid media, with deep hands-on experience managing Google campaigns Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max) Proven track record planning, executing, and interpreting landing page experiments Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable Experience scaling…