Paid Search Account Manager

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact We are a team of approximately 17 people, split across onshore and offshore, working on a broad mix of clients including Petplan, LV, Allianz Engineering, The Observer, First Group (Avanti West Coast, GWR and SWR), KFC, Liquid IV, M&S, Mazda, TNZ, Unilever and YBS. We are now looking for a new Paid Search Account Manager to come and join the growing Paid Search team based in London, working on the Petplan account. Intro to the role: As a Paid Search Account Manager, you will be responsible for owning the day to day execution of all elements of paid search activity on Petplan, employing strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimisation and analysis. Petplan is the UK's leading pet insurer, and search is a critical channel for reaching pet owners at the moment they are looking for cover, so your work has a direct line to business performance. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed the client's expectations. While the focus is Petplan only, you will also lend support to the wider Allianz account when required, acting as a key point of contact across those teams. Key Responsibilities: Campaign Management Effectively manage your and your team's designated search accounts, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities and forecasting, while working with the AD to devise campaign strategy and translate this into campaign delivery. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved. Ensure adherence to paid search channel best practices for clients and contribute to the development of search best practice. Client and Partner Management Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Have expert knowledge of client and agency structures. Foster a good working relationship across all client teams to facilitate flawless execution of plans, building rapport to become a trusted advisor. Have strong knowledge of the pet insurance and wider financial services sector, shared to build strategies and plans. Identify strategic issues and raise questions to help stakeholders explore and understand their wid…