Paid Media & Performance Marketing Lead

This is a remote position. Are you someone who takes ownership of performance, communicates clearly with clients, and enjoys solving complex marketing problems? [Woww](http://www.woww.co.za) is looking for a performance-driven Paid Media professional to take ownership of a portfolio of established client accounts and drive measurable results. We are a performance-driven digital agency helping businesses **start**, **grow** and **thrive online**. Our team works across **paid media, SEO, design**, and **web development** to deliver meaningful commercial results for clients around the world trust. We build that trust through clear thinking, honest communication, and consistent follow-through. This creates an environment where our team can succeed and truly enjoy the work they do. We are looking for a **Performance Marketing Lead** who will take ownership of a portfolio of established client accounts and drive measurable results through thoughtful strategy, strong optimisation, and clear communication. You will be trusted to manage campaigns end-to-end, build strong client relationships, and make performance decisions that directly influence client success and account growth. **MAIN OUTCOMES** Success in this role will be measured by: - **Strong and consistent** performance across paid media campaigns. - **Clear alignment** between campaign strategy and client business goals. - **Positive client relationships** built on trust, transparency, and results. - **Effective management** of campaign budgets and performance pacing. - **Clear reporting** and insights that support informed client decisions. - Early identification of risks and proactive optimisation of campaigns. **KEY RESPONSIBILITIES** **Account Ownership** - Own and manage 5–10 client accounts (fewer if accounts are larger in scale). - Maintain and improve performance on existing accounts with meaningful spend and defined KPIs. - Take on new clients and establish effective campaign structures and strategies. **Campaign Strategy & Execution** - Plan, execute, and optimise campaigns across paid media channels. - Translate client goals into practical, results-driven campaign strategies. - Manage monthly ad spend of approximately R500k across your portfolio. **Performance Monitoring & Optimisation** - Monitor campaign pacing, performance, and profitability. - Identify risks early and proactively solve problems before escalation is required. - Continuously optimise campaigns to improve performance and ROI. **Client Communication** - Communicate directly with clients and build trust through clarity and results. - Deliver clear reporting and insights that guide business decisions. - Maintain strong working relationships with client stakeholders. **Cross-Team Collaboration** - Collaborate with SEO, design, web, and analytics teams to deliver integrated outcomes. ### Requirements **Education** - Relevant 3-year undergraduate degree **Experience** - **3–8 years’** experience in performance marketing or paid media - Experience managing multiple client accounts and budgets - Strong analytical and campaign optimisation skills - Platforms & Tools **You must be confident working with:** - Google Ads (Search, Display, Performance Max) - GA4 and analytics interpretation - Tagging and tracking fundamentals - Meta Ads (advanced setup and optimisation) - Google Merchant Centre (for ecommerce accounts) - LinkedIn Ads ### Benefits **As you prove capability in the role, you will have opportunities to:** - Take ownership of larger and more strategic accounts - Contribute to refining our paid media playbooks. - Mentor junior team members - Help shape how performance marketing evolves within the business **We offer:** - Competitive salary aligned with experience - Performance-based incentives linked to revenue and impact - Exposure to international clients and complex campaigns - A collaborative environment where ownership and initiative are valued - Long-term career growth within a high-performin…