Paid Media Manager

# **Who is Flock?** Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people. We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter. With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself. # **The Opportunity** Reporting to the Paid Search Manager, this role is for a digital marketer who thinks in audiences first and channels second. You will own paid media execution across a growing mix of channels, with deep expertise in paid social and genuine fluency across the broader digital landscape. You will execute against audience-first strategies, bring platform-level expertise that sharpens how we invest, and push back when the data says we should be somewhere new. This role supports three distinct business verticals -- Law Enforcement, Commercial, and Community Safety -- each with its own audience and buying cycle. Our buyers operate in long, complex sales cycles, and you will understand how paid media supports every stage of that journey, not just the bottom of the funnel. # **The Role** ## **Own Cross-Channel Paid Media Execution** - Execute and optimize paid media campaigns across channels including Meta, LinkedIn, Reddit, programmatic display, and emerging platforms, with paid social as your primary area of depth. - Maintain working knowledge of paid search and how it fits into the broader channel mix; able to navigate search platforms and contribute meaningfully to cross-channel planning. - Develop audience segmentation strategies that align channel selection, creative, and messaging to buyer personas and funnel stage, starting with where the audience is. - Manage daily campaign operations including audience targeting, bid strategy, budget pacing, exclusion management, creative iteration, and conversion tracking. - Collaborate with agency or contractor partners on day-to-day execution where applicable, ensuring quality, alignment, and performance accountability. ## **Drive a Culture of Experimentation** - Build and maintain a structured testing framework across creative, audiences, placements, and bidding strategies, with documented hypotheses and results that feed back into strategy. - Proactively evaluate emerging channels and ad formats; bring a data-backed case for new investment areas rather than defaulting to familiar channels. - Stay current on platform changes, new ad products, and industry trends. Maintain active relationships with platform reps to surface new opportunities and early access to betas. ## **Own Creative Quality and Briefing** - Serve as the quality bar for paid media creative. Partner with brand and creative teams to ensure every asset is on-brand, accurate, and built to perform in channel. - Write strong creative briefs that give creative teams what they need: audience context, funnel stage, channel specs, and the message or proof point behind the ask. - Maintain an active creative testing cadence with documented performance feedback looped back into future briefs. ## **Build for Scale and Report on Performance** - Stand up new paid media channels and vendor relationships so they are ready to activat…