Organic Social Lead - SAST hours

A client based in South Africa looking for an **Organic Social Lead** to own and scale their organic social media strategy across multiple platforms. This person will be responsible for driving brand awareness, audience engagement, and ultimately revenue through high-performing organic content. You'll combine creativity with commercial thinking, using data, AI tools, creators, and repeatable content systems to build a best-in-class organic social presence. ### **Responsibilities** - Develop and lead the company's organic social media strategy aligned with business objectives. - Manage organic social channels across **Meta, TikTok, YouTube, and Pinterest**. - Translate commercial goals into engaging social content strategies and campaigns. - Build and manage a network of content creators, freelancers, and AI tools to produce high-quality content efficiently. - Create scalable processes for identifying, testing, and scaling successful content formats. - Monitor content performance and use analytics to continuously optimise strategy. - Ensure content drives brand awareness, audience engagement, and commercial outcomes. - Oversee or contribute to video and image editing to maintain high content quality. - Manage multiple projects, priorities, and content calendars effectively. - Proven experience developing and executing successful **organic social media strategies**. - Strong understanding of Meta, TikTok, YouTube, and Pinterest algorithms, trends, and best practices. - Ability to translate commercial objectives into high-performing organic content. - Excellent understanding of content hooks, storytelling, scripting, and audience engagement. - Experience using **AI tools and automation** to improve content creation and workflows. - Ability to build scalable systems and repeatable content processes. - Strong video and image editing skills, or experience managing external creative resources. - Data-driven mindset with the ability to analyse performance metrics and optimise content accordingly. - Excellent project management, organisation, and prioritisation skills. - Commercially minded with a proactive, hands-on approach. - Positive, ambitious, solution-oriented, and comfortable working in a fast-paced, evolving environment. - Strong ownership mentality with the confidence to challenge ideas and collaborate effectively.