Optimization Analyst

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Objetivo del puesto Realizar investigación que derive en el diseño de propuestas para mejorar el engagement y conversiones de los websites, vía pruebas A/B y targueteo de contenidos. Responsabilidades principales Llevar a cabo investigación para obtener distinciones sobre el comportamiento de los usuarios en los websites. Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional, demográfica) para la investigación. Idear y diseñar pruebas a aplicar como potenciales mejores en los websites, por medio de pruebas A/B y targeteo de contenidos. Aprender a manejar la herramienta Adobe Target para el seteo de las pruebas A/B y targueteo de contenidos en los websites. Dar seguimiento a las pruebas en curso, analizar resultados, obtener insights, definir conclusiones y siguientes pasos. Hard Skills (Técnicas) Experiencia realizando investigación y análisis para comprender el comportamiento de los usuarios en websites. Integración de herramientas AI para investigación. Conocimientos en UX y CX. Conocimientos en Data Analysis. Entendimiento de arquitectura de websites. Inglés avanzado (lectura técnica). Soft Skills (Competencias blandas) Liderazgo: Saber motivar a compañeros de trabajo. Gestión de proyectos: Priorizar adecuadamente tareas que imapcten al negocio. Comunicación efectiva: Saberse expresar eficientemente con equipos internos y clientes. Solución de problemas: Entender cuándo continuar bajo la misma ruta y cuándo pivotear oportunamente, para lograr los objetivos. Trabajo en equipo: Colaboración efectiva con equipos externos, internos, técnicos y de cuentas. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com , and follow along on Instagram , LinkedIn , and X . When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should…