NYC Accelerator Market Development Manager

Willdan Lighting and Electric (WLE), a subsidiary of Willdan, is seeking an experienced Market Development Manager to support the NYC Accelerator program in New York City. NYC Accelerator promotes energy-efficient building upgrades and helps building owners comply with Local Law 97, New York City's landmark building decarbonization legislation. Working under the strategic direction of the Outreach Lead, this position is responsible for translating outreach strategy into operational execution that drives measurable market engagement and program participation. This role serves as one of the program's primary public-facing representatives and is responsible for managing the outreach team, coordinating subcontractors and strategic partners, developing and executing outreach initiatives, leading presentations and webinars, and continuously improving outreach operations. The ideal candidate is an operational leader, relationship builder, and effective communicator who thrives in a fast-paced, evolving environment and consistently translates strategy into measurable results. **Essential Duties & Responsibilities** - Relationship Development & Market Engagement - Develop and execute outreach initiatives that expand awareness of NYC Accelerator and increase participation across priority market segments. - Build and maintain relationships with building owners and managers (OMs), portfolio owners, property managers, industry organizations, trusted messengers, service providers, and other key stakeholders. - Identify and cultivate opportunities that move organizations from initial awareness to active participation in NYC Accelerator. - Represent NYC Accelerator as a primary public-facing representative at conferences, industry meetings, networking events, workshops, webinars, and community events. - Outreach Strategy Execution - Translate outreach strategy into coordinated day-to-day execution across campaigns, target audiences, and market segments. - Develop and implement outreach plans that support program priorities and campaign objectives. - Translate strategic priorities into workplans, assignments, timelines, and deliverables for the outreach team and supporting subcontractors. - Collaborate across Case Management, Marketing, Customer Service, Events, and other program teams to align outreach activities with participant needs, market conditions, and program priorities. - Establish feedback loops with Case Managers and other customer-facing staff to identify common customer questions, barriers to participation, referral trends, and emerging opportunities, incorporating those insights into outreach planning and messaging. - Continuously improve outreach strategies by evaluating program performance, market feedback, stakeholder engagement, and cross-functional input, recommending new initiatives, partnerships, and engagement opportunities. - Outreach Pipeline Management - Own and continuously improve NYC Accelerator's outreach pipeline, ensuring opportunities progress efficiently from initial engagement through handoff to the Case Management team. - Establish and maintain processes for tracking outreach activities, stakeholder engagement, lead progression, referrals, and handoffs. - Develop and monitor outreach KPIs, dashboards, and performance metrics using Salesforce and other tracking tools to measure pipeline health, team productivity, and program outcomes. - Monitor outreach performance, identify operational bottlenecks, and implement process improvements that increase pipeline conversion and program participation. - Team Leadership & Staff Development - Lead, coach, and develop a high-performing outreach team, fostering a culture of accountability, collaboration, and continuous improvement. - Assign work, establish priorities, monitor progress, and ensure high-quality, timely execution across outreach activities. - Provide regular coaching, performance feedback, mentorship, and professional development opportunities for outreach…