New Business Analyst 2

## Overview # New Business Analyst 2 (NBA2) – Program Manager, Real Estate Channel Marketing **Company:** BLOC Resources **Location:** 30 Ivan Allen Jr. Boulevard NW, Atlanta, GA 30308 **Pay Rate:** **$35.00 - $38.40 per hour** (based on experience) **Employment Type:** Contract (Leased Worker) **Travel:** Approximately 60% Local Travel (Metro Atlanta) * * * # About BLOC Resources BLOC Resources is a leading workforce solutions provider connecting talented professionals with opportunities across the utility, energy, engineering, technology, and business sectors. We proudly partner with Southern Company and its affiliates to provide highly qualified professionals who support innovative business initiatives, customer engagement strategies, and operational excellence. We are currently seeking a **New Business Analyst 2 (NBA2)** to serve as a **Program Manager for the Real Estate Channel Marketing** team supporting SouthStar Energy Services. This position is ideal for a motivated professional with experience in program management, channel development, sales, marketing, and relationship management who enjoys building strategic partnerships and driving measurable business growth. * * * # Position Overview The New Business Analyst 2 is responsible for the day-to-day management, development, and expansion of SouthStar Energy Services' Real Estate sales channel. This position plays a critical role in increasing customer acquisition by cultivating relationships with real estate professionals, brokers, agencies, and strategic partners throughout the Metro Atlanta market. The successful candidate will manage referral programs, marketing campaigns, business partnerships, and channel development initiatives while analyzing program performance and recommending strategies to improve customer acquisition and engagement. This role requires excellent communication, presentation, analytical, and project management skills, along with the ability to work independently while managing multiple priorities in a fast-paced business environment. * * * # Key Responsibilities ## Program Management & Channel Development - Manage the daily operations and strategic growth of the Real Estate sales channel. - Develop and implement strategies to increase program participation and referral activity. - Expand relationships with real estate brokers, offices, agents, and industry influencers. - Identify opportunities to improve customer acquisition through referral and partnership programs. - Monitor overall program performance and recommend improvements to increase engagement and business growth. - Ensure all initiatives align with organizational goals and marketing objectives. ## Sales & Business Development - Conduct face-to-face presentations with brokers, real estate offices, agents, and business partners. - Introduce program offerings, benefits, and referral opportunities to prospective partners. - Lead onboarding sessions, orientations, training classes, continuing education (CE) presentations, and team meetings. - Develop long-term relationships that generate new customer referrals and increased participation. - Represent SouthStar Energy Services at networking events, trade shows, and industry conferences. ## Marketing & Campaign Management - Support the development and execution of integrated marketing campaigns. - Coordinate print and digital marketing initiatives, including: - Email marketing campaigns - Direct mail campaigns - Promotional materials - Sales presentations - Videos - Program kits - Social media support - Collaborate with internal marketing teams, agencies, and vendors to ensure consistent brand messaging. - Support seasonal promotions, contests, customer engagement campaigns, and special events. ## Referral Program Administration - Manage the web-based referral and rewards platform. - Process participant onboarding and program approvals. - Respond to participant inquiries and provide ongoing program support. - Coordinate participant rewar…