Middle Data Analyst

##### Growe welcomes those who are excited to: - Analyze player behavior across the full funnel: registration, first deposit, retention, reactivation, churn - and translate findings into actionable product recommendations; - Design, run, interpret A/B tests and quasi-experiments, handle the methodology for measuring feature impact; - Build and maintain cohort-based analyses (LTV, retention curves, payback) to support product and investment decisions; - Define, validate, and monitor product KPIs and metric trees, challenge metrics that don't reflect real business value; - Partner with product managers to prioritize the roadmap based on expected impact, not intuition; - Develop self-service dashboards (Tableau) and data sources to help stakeholders answer routine questions without analyst involvement; - Investigate anomalies in key metrics and communicate root causes clearly to non-technical audiences; - Maintain culture of rigorous, honest analytics: document assumptions, quantify uncertainty, and flag when data can't answer the question; - Own web analytics implementation and data quality: tracking plans, event taxonomy, tag management (GTM), and validation of new tracking releases. ##### We need your professional experience: - 2+ years in Product/Web/ or Data analytics; - Hands-on experience with web analytics platforms (GA4, Amplitude, Mixpanel, or similar), including event design and tracking implementation, not just report consumption; - Working knowledge of Google Tag Manager or a comparable tag management system and ability to read dataLayer specs and debug tracking issues; - Strong SQL - window functions, CTEs, large datasets (Athena or similar is a plus); - Solid grounding in statistics: hypothesis testing, confidence intervals, statistical power, common experiment pitfalls (peeking, selection bias, cohort-maturity bias); - Experience with funnel analysis, cohort analysis, LTV and retention modeling; - Proficiency with a BI tool (Tableau preferred), including data source design; - Understanding of attribution models and their limitations; - Python or R for ad-hoc analysis is a plus (pandas, curve fitting, survival analysis); - English at least at Intermediate level (written and spoken); - Experience with iGaming, or another high-frequency B2C domain (fintech, gaming, e-commerce) will be a plus. ##### We appreciate if you have those personal features: - Business-first mindset: you start from the decision that needs to be made, not from the data that happens to be available; - End-to-end thinking: you naturally connect a landing page tweak to its downstream effect on deposits and LTV, rather than optimizing each stage in isolation; - Intellectual honesty: you say "the data doesn't support this" even when the room wants a different answer, and you quantify how confident you actually are; - Attention to data quality: you treat broken tracking as a first-priority incident, because every analysis downstream depends on it; - Clarity over sophistication: you prefer a simple, explainable metric that stakeholders trust to a theoretically elegant one nobody understands; - Ownership: you follow a question from raw event to business decision without waiting for a perfectly specified task. ##### We are seeking those who align with our core values: - GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; - DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success; - BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.