Meta Ads & GoHighLevel Specialist

VirtueStaff is seeking a technically sound and data-driven Meta Ads & GHL Specialist to scale our client's lead generation pipelines and optimize our marketing infrastructure. In this role, you will own the full life cycle of our paid social campaigns—from building out Meta ad sets to configuring backend systems. Your core focus will be dual-pronged: executing high-performing Meta Ads campaigns and ensuring that all captured leads flow flawlessly into GoHighLevel (GHL) to trigger smart, automated email nurturing sequences. If you are a media buyer who loves building automations and workflow triggers, this role is built for you. ### Responsibilities - Build, launch, optimize, and manage paid lead generation campaigns within the Meta Ads Platform, utilizing best-in-crop audience targeting and structural testing - Deploy, configure, and troubleshoot the Meta Pixel and Conversions API to ensure absolute tracking accuracy and data integrity - Engineer the automation funnels to feed Meta Leads directly into GoHighLevel (GHL) in real time with zero data drop-off - Build and optimize custom GHL workflows, automated triggers, pipelines, and basic multi-step email nurturing campaigns - Handle routine posting of organic content across active social media channels to maintain a cohesive brand presence - Proven, deep professional experience acting as a Meta Ads Specialist. You must know how to scale ad spend efficiently and structure campaigns for steady lead velocity - Advanced hands-on experience working inside GoHighLevel (GHL). You must be deeply familiar with its workflow builder, pipeline management, and email automation suite - A clear understanding of mapping custom fields, setting up Webhooks, or utilizing native integrations to sync ad networks with CRMs - Strong analytical mindset, analytical troubleshooting skills, and an obsession with marketing data accuracy - Work From Home - Performance Bonus