Merchandising & Commercial Strategy Manager

About us: Stanley 1913 - Built for Life® since 1913. The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher ™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders , and inventors who believe in creating sustainable products for a better life and world that minimiz e s our impact on the planet. Learn more at www.stanley1913.com . Position Overview: The Merchandising & Commercial Strategy Manager will lean into cross-functional collaboration to execute a holistic marketplace management strategy that will include a consumer first mindset, clear segmentation, product franchise management and an omni channel approach. The Merchandising & Commercial Strategy Manager work closely with Director, Merchandising & Commercial Strategy to responsible for three key deliverables: 1) Product segmentation plans 2) channel differentiation strategy and 3) deliver profitable growth in APAC. (I.e., driving revenue growth, expanding market share, and enhancing profitability across the APAC region.) This role will require a broader strategic vision, strong leadership capabilities, and a deep understanding of the diverse markets and retail landscape within APAC. This role reports to Director, Merchandising & Commercial Strategy Key Responsibilities: Merchandising & Commercial Strategy • Market Strategy: Lead end-to-end regional merchandising and commercial execution across assigned APAC markets (China, Japan, Korea, SEA, and Australia). • Marketplace Authority: Serve as the regional product and commercial expert, delivering data- backed recommendations to regional sales teams. • Segmentation & Differentiation: Own category portfolio planning, establishing SKU assortment priorities, product segmentation, and channel differentiation across key retail accounts. • Lifecycle & GTM Execution: Oversee total product franchise lifecycles—including GTM strategy, seasonal merchandising plans, launch sequencing, and product flow—to maximize market penetration. • Financial Guidelines: Lead commercial business planning, aligning pricing architectures, margin targets (including distributor margins), and markdown strategies with overall growth goals. • Growth Insights: Synthesize consumer, competitor, and channel intelligence into actionable strategies that capture category growth opportunities and shape global product pipelines. • Matrix Alignment: Partner seamlessly across Sales, Marketing, Operations, Finance, Demand Planning, and Global Product teams to align strategy, demand forecasting, and retail execution. GTM & Product Launch Execution • GTM Leadership: Drive regional GTM milestone planning and execution, translating global product direction into commercially viable regional plans. • Cross-Functional Alignment: Partner with Global Merchandising, Global Product Development, Demand Planning, Sales, and Marketing to ensure customer readiness, accurate forecasting, and impactful launch campaigns to drive business growth. • Commercial Tooling: Develop targeted customer and category selling solutions alongside sales team to optimize shelf presence and retail sell-through. Commercial Intelligence & Business Analysis • Market Insights: Gather and analyze consumer, competitor, and channel trends to shape regional strategies, identify new growth opportunities and influence global product pipelines. • Performance & Sell-Through: Establish sell-through tracking mechanisms in collaboration with Operations and Data Analytics to establish consistent cadence to monitor business and market health. • Actionable Growth Plans: Translate commercial data and sales analytics into concrete strategies to support revenue growth, expand market share, and improve regional profitability. Who You Are: • You are skilled in…