Media Strategy Manager

We are seeking a results-driven **Media Strategy Manager** to lead the planning, execution, and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility, engagement, and ROI. The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting, media buying, and performance measurement. ## **Key Responsibilities** - Develop and execute comprehensive media strategies aligned with business and marketing objectives - Plan and manage multi-channel campaigns (digital, social, programmatic, TV, radio, and print) - Analyze audience insights, market trends, and competitive landscapes to inform strategy - Collaborate with internal teams (creative, marketing, analytics) and external media agencies - Oversee media budgets, allocations, and forecasting to ensure optimal ROI - Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, impressions, conversions) - Utilize analytics tools (Google Analytics, DSPs, social media platforms) for reporting and insights - Lead A/B testing and experimentation to improve campaign effectiveness - Present campaign results, insights, and recommendations to stakeholders - Stay up to date with emerging media trends, technologies, and platforms ## **Qualifications** - Bachelor's degree in Marketing, Advertising, Communications, or related field - 5+ years of experience in media planning, buying, or strategy - Strong knowledge of digital advertising platforms (Google Ads, Meta, programmatic DSPs) - Experience managing budgets and optimizing performance campaigns - Proficiency in analytics and reporting tools (Google Analytics, Tableau, Excel) - Excellent communication, presentation, and stakeholder management skills - Strong analytical and problem-solving abilities ## **Core Competencies** - Strategic Thinking - Data Analysis & Insights - Campaign Optimization - Budget Management - Cross-Functional Collaboration - Innovation & Trend Awareness ## **Preferred Qualifications** - Experience in agency or high-growth digital environment - Familiarity with marketing automation and CRM platforms - Certifications (Google Ads, Meta Blueprint, etc.) ## **Benefits** - Competitive hourly compensation - Remote work flexibility - Performance bonuses and incentives - Health, dental, and vision insurance - Paid time off and holidays - Professional development opportunities.