Media Strategist

Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. With headquarters in Vancouver and Toronto you can find us on Meets during either Pacific or Eastern Daylight Time. **Who We Are:**We’re a group of people who create work we’re proud of for folks we believe in. Our team is made up of industry specialists covering the spectrum of media, marketing, web, and creative. We all share a belief that passion and accountability are critical to delivering exceptional work. Our biggest heroes bring humility, an open mind, and a positive attitude to our team every single day. An informal — yet professional — group, we truly care about one another and you can bet that we’ll care about you, too. For more on our culture, check us out on Glassdoor, Facebook, and Instagram. ### Who We're Looking For: We're looking for a Media Strategist with 3+ years of experience who loves blending big-picture thinking with hands-on campaign setup. You won't just deploy campaigns; you'll own the process for standard campaigns for low-to-mid complexity level clients, from exploration and strategizing to execution and optimization, while collaborating with senior decision-makers on larger initiatives. The ideal person is a confident communicator who can comfortably lead strategy talks with clients and internal teams while keeping a sharp eye on project details like scope, budget, and timeline. If you're highly organized, analytical, and energized by turning data into clear next steps for everyone, you're exactly who we need to drive success here at Major Tom. ### What We’re Looking For **The must-haves:** - Media Planning & Strategy: Develop and present comprehensive, data-driven paid media plans, defining channels, targeting, budget allocations, and tactical rationale in alignment with client business objectives. - Insights & Research: Conduct in-depth market, audience, and competitor research to uncover key insights that inform media plans, audits, and strategic optimizations. - Platform Proficiency: Hands-on experience independently building, managing, and optimizing campaigns directly within core ad platforms such as Google Ads, Paid Social (e.g. Meta, LinkedIn, TikTok) and Programmatic networks. - Reporting: Lead client performance calls, delivering presentable insights and tactical recommendations to stakeholders for reports, business reviews, and annual planning roadmaps. - Client Onboarding & Workshops: Support new client onboarding and facilitate workshops to develop media solutions, coordinate platform access, and perform initial account audits for quick wins. - Technical Execution: Own the development, configuration, and in-platform deployment of multiple paid media campaigns. Build custom audiences, tracking events, and integrate third-party data sources. - Campaign Management: Proactively manage campaign delivery, including day-to-day monitoring, budget pacing, technical troubleshooting, and making dynamic adjustments to settings (budgets, bids, creative, copy) to maintain performance. - Optimization & QA: Analyze performance to identify and implement actionable improvements that increase KPI effectiveness and efficiency. Conduct rigorous Quality Assurance (QA), verifying technical accuracy and alignment with strategic intent. - Vendor Relations: Engage with media vendors to evaluate their strategic offerings and manage communications for active campaigns. - Internal Leadership: Lead lower-mid level complexity projects, working in meetings to collaboratively develop strategies and implementation plans with cross-functional teams. **Not deal-breakers, but assets:** - Agency experience (internship or otherwise) - Education in marketing communications or business administration ### Some of the Benefits & Perks You’ll Get: - *Paid time off and bonus time off* during the holiday season to spend time with your loved ones without thinking…