Media Relations Strategist

**Who is Forcepoint?** Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you! Who is Forcepoint? Forcepoint is the first AI security company that stops risk before AI touches the data. Based in Austin, Texas, Forcepoint serves over 8,500 organizations across 150+ countries — aware of every AI and data interaction, adapting in real time and enforcing automatically. AI moves fast. Forcepoint moves first. About the Role Forcepoint is hiring a sharp, driven Media Relations Strategist to join our Corporate Communications team, a career path with purpose at a global leader in AI Data Security. This role brings the Forcepoint story to life for journalists, podcasters, influencers and other audiences around the world. You will own media relationships, craft compelling pitches, help drive global media strategy and extend our thought leadership and AI Data Security category voice across trade, business and broadcast outlets, while growing Forcepoint's presence on relevant podcasts targeting C-suite to practitioner audiences. You have a nose for news and know how to work across teams including internal stakeholders, regional teams and global PR agencies to ensure every market tells a consistent yet locally resonant story. Forcepoint values the influence of earned media, particularly in the age of AIO, AEO and GEO. As Muck Rack reported, earned media drives roughly 84% of AI-generated search citations, far outpacing brand-owned websites and paid advertising. *Location: Austin, Texas* Key Responsibilities Media Strategy - Define global media strategy as part of an integrated annual media relations plan with quarter-by-quarter thematic narratives aligned to emerging industry trends, competitor moves as well as Forcepoint's product roadmap, global event calendar and key industry moments. - Define priority audiences, story angles and measurable KPIs for earned media performance. - Monitor the competitive media landscape and advise communications leadership on emerging trends, risks and opportunities with particular emphasis on competitive de-positioning. - Partner with content, demand generation and social teams to amplify earned coverage — including podcast placements — across owned, shared and paid channels. Media Relationships - Build, maintain and own relationships with an active global roster of cybersecurity, enterprise tech and business media contacts across print, digital and broadcast — keeping beats, outlets and regions current. - Serve as primary point of contact for media inquiries, coordinating timely and accurate responses with subject-matter experts. - Track reporter beats and coverage trends to surface proactive storytelling opportunities for Forcepoint spokespeople. Media Pitching - Actively pitch stories directly to media contacts utilizing existing relationships and cultivating new relationships across business, tech and trade media - Develop creative, news-driven pitches for product launches, executive thought leadership, research reports and corporate announcements — tailored to each reporter and outlet audience. - Ideate strategic and creative media storytelling that pulls together all needed elements to package up media ready stories – including relevant business proof points, customer references, analyst references, etc. - Translate complex cybersecurity topics into accessible, compelling business narratives. - Secure earned coverage through reactive and proactive commentary, contributed articles, trendjacking and corporate strategy interviews across top-tier business, trade and…