Media Planning Senior Associate

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact As a Media Planning Senior Associate , you will be the driving force behind the seamless execution, optimization, and analysis of our digital advertising ecosystem. In this role, you will bridge the gap between strategy and execution, managing end-to-end campaigns across both Programmatic (DV360, Flashtalking, 3rd party verifiers) and Paid Social (Meta Ads, TikTok Ads) networks. Your mission is to transform media budgets into high-performing campaigns through meticulous trafficking, continuous optimization, and rigorous data analysis. By translating complex campaign metrics into actionable strategic insights, you will directly maximize return on ad spend (ROAS), safeguard brand safety, and elevate the overall efficiency and impact of our digital investment. Skills and Experience Hybrid Media Buying & Ad Tech Mastery: Expert hands-on experience in Programmatic (DV360, Flashtalking, 3rd-party verifiers) and Paid Social (Meta Ads, TikTok Ads). Data-Driven Campaign Optimization: Proven ability to monitor, troubleshoot, and optimize real-time campaigns to maximize ROI and budget efficiency. Advanced Tracking & Setup: Strong attention to detail in technical implementation, including pixel setup, UTM tagging, and campaign structure. Analytical Reporting & Insights: Skilled in translating complex performance metrics into clear, actionable strategic insights. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels…