Media Planning Executive

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About The Beauty Foundry: The Beauty Foundry is WPP Media's bespoke, dedicated team built exclusively for The Estée Lauder Companies — one of the world's most iconic portfolios of prestige beauty brands. Spanning Heritage Prestige and Luxury Skincare, Derma and Active, Artistry and Makeup, Fragrance and Travel Retail, ELC operates across more than 50 markets with some of the most recognized and beloved brands in beauty. The Beauty Foundry exists to accelerate ELC's transformation agenda — Growth Reimagined — connecting brand-building and demand generation across the full funnel, powered by WPP Open, our end-to-end AI-driven platform. This is a once-in-a-career opportunity to work at the intersection of prestige beauty, technology and global media transformation. Role Summary and Impact This is an exciting opportunity for a proactive and aspiring Media Planning Executive (Travel Retail), working for a globally renowned leader in the luxury beauty industry, celebrated for its heritage of prestige skincare, makeup, and fragrance. You will play a crucial supporting role in the development and execution of integrated media planning and client servicing for the Travel Retail business unit across key APAC markets. We are looking for a highly organized and detail-oriented media professional capable of supporting day-to-day campaign workflows, campaign planning, and ensuring excellent coordination with travel retail partners, data partners, and activation teams across local markets, particularly in China. This role will be instrumental in supporting the Travel Retail Director and Managers to achieve their objectives. Skills and Experience What you will do: Integrated Media Strategy & Planning: Support the development of comprehensive, insight-driven media plans across key APAC markets, spanning both digital and traditional channels. Assist in ensuring plans are rooted in consumer understanding and aligned to business objectives, encompassing both Brand and Performance media across OTA platforms, on-platform Search, Social, Programmatic, airport DOOH, in-flight magazines and online-to-offline activations. Campaign Excellence & Execution Oversight: Support the Activation Teams in ensuring accurate and timely campaign execution. Develop a strong working knowledge of digital campaign requirements. Assist in maintaining rigour and accuracy for campaign tracking, performance optimization, and delivery standards. Reporting: Assist in the creation of in-flight and post-campaign reporting, contributing to clear and actionable performance insights for the client. Client Leadership & Stakeholder Management: Support the team in managing day-to-day client communication and requests. Participate in client conversations, assisting with the preparation of media plans, performance updates, and new opportunities under guidance. Market & Cross-Function Collaboration: Collaborate effectively with local WPP Media teams across APAC markets for local market activation, particularly with the activation team based in China, to support day-to-day outputs. Retail & OTA Partner Collaboration: Assist in coordinating effectively with both retail and Online Travel Agency (OTA) partners for campaign planning, audience activation, and technical integrations for seamless tracking. Support troubleshooting efforts with partners wh…