Media Buyer

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico; Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events; Design and run retargeting funnels across the full path (install, registration, first deposit, etc.); Launch and optimize ROAS / value-based campaigns (value optimization, tROAS); Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch; Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking; Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention teams; Analyze campaign data, build performance reports, and identify improvement areas across every platform (experience with Tableau or Power BI is a plus); Collaborate with creative and content teams to develop l ocalized ad assets for Regulated Market — language, cultural context, and seasonality; Conduct structured A/B testing (creatives, audiences, bidding strategies) to improve performance and engagement; Stay on top of Meta and TikTok gambling ad policies and platform updates that affect the vertical; Monitor competitors and market trends across paid social to spot new opportunities. Experience you’ll need to bring: 2+ years of hands-on media buying on Facebook and TikTok (Google UAC is a plus), with a proven track record in regulated LATAM iGaming markets; Experience promoting products on white / regulated iGaming markets — or a strong background in white niches (mobile apps, gaming) with a clear understanding of platforms compliance; Confident work with Facebook Ads Manager and TikTok Ads Manager: campaign structure, Advantage+/ASC, bidding strategies, CBO/ABO budget distribution; Hands-on experience building and testing Look-A-Like and Custom audiences, with a clear sense of which source audiences actually scale; Experience with retargeting in Facebook: funnel logic, audiences, exclusions, and creative sequencing; Experience launching and scaling ROAS-based campaigns and understanding how conversion data quality drives algorithm performance; Understanding of how FB/TikTok algorithms behave over time: learning phase, signal quality, creative fatigue, incremental scaling instead of aggressive edits; Solid setup of tracking and attribution: Pixel, CAPI / server-side events, deep links, AppsFlyer / Adjust, S2S postbacks, Voluum or similar trackers; Comfortable with app-based acquisition: WebView / iOS / Android apps, MMP configuration, in-app event tracking; Understanding of core metrics: CPM, CPC, CTR, CPI, CPR, CPD, CPA, ROAS / ROMI, plus retention and LTV of acquired players; Experience working with budgets from $50,000+ per month, with a demonstrated ability to scale while keeping CPA profitable; Working knowledge of Meta and TikTok gambling policies: licensed advertiser setup, whitelisting, and healthy ad account structure; Upper-Intermediate level of English. It's a perfect match if you have those personal features: Analytical & Data-Driven mindset: enjoys diving into numbers, spotting trends, and making performance-based decisions; Detail-Oriented: carefully monitors campaign metrics, budgets, and compliance to avoid costly mistakes; Proactive & Results-Oriented: takes initiative, owns performance, and is constantly looking for ways to improve ROMI; Strong Communication & Collaboration Skills: able to clearly communicate ideas, strategies, and results within t…